easy family of companies
E790005
The easy family of companies is a group of low-cost, consumer-focused businesses founded around the easyJet brand and united by the distinctive "easy" branding.
Observed surface forms (1)
| Surface form | Occurrences |
|---|---|
| easyGroup brand family | 1 |
Statements (31)
| Predicate | Object |
|---|---|
| instanceOf |
brand family
ⓘ
business group ⓘ |
| hasBrandArchitecture | umbrella brand ⓘ |
| hasBrandController | easyGroup NERFINISHED ⓘ |
| hasBrandingFeature |
distinctive orange color scheme
ⓘ
simple lowercase "easy" wordmark ⓘ |
| hasBrandPositioning | no-frills value ⓘ |
| hasBrandSloganTheme | making things easy and affordable ⓘ |
| hasBrandTheme | "easy" branding ⓘ |
| hasBusinessModel | low-cost business model ⓘ |
| hasBusinessModelElement | separate companies licensing the "easy" brand ⓘ |
| hasBusinessStrategy | brand extension from easyJet into other sectors ⓘ |
| hasCharacteristic |
consumer-focused
ⓘ
low-cost ⓘ |
| hasCoreBrand | easyJet NERFINISHED ⓘ |
| hasFounder | Stelios Haji-Ioannou NERFINISHED ⓘ |
| hasGeographicOrigin | United Kingdom NERFINISHED ⓘ |
| hasIndustry |
aviation
ⓘ
consumer services ⓘ hospitality ⓘ travel ⓘ |
| hasLegalOwnerOfBrand | easyGroup IP Licensing Ltd NERFINISHED ⓘ |
| hasNamingConvention | brands prefixed with "easy" ⓘ |
| hasNotableBrand | easyJet NERFINISHED ⓘ |
| hasOriginBrand | easyJet NERFINISHED ⓘ |
| hasPrimaryMarket | Europe NERFINISHED ⓘ |
| hasSectorFocus | consumer services ⓘ |
| hasTargetCustomerSegment | price-sensitive consumers ⓘ |
| includesCompany | easyJet NERFINISHED ⓘ |
| usesMarketingApproach |
emphasis on simplicity and low price
ⓘ
unified visual identity across companies ⓘ |
Referenced by (2)
Full triples — surface form annotated when it differs from this entity's canonical label.
this entity surface form:
easyGroup brand family