hasMarketingTheme

P48415
predicate

Indicates that an entity is associated with or characterized by a particular marketing theme or campaign concept.

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All labels observed (14)

Label Occurrences
hasMarketingTheme canonical 82
hasBrandTheme 33
hasMarketingPositioning 23

Sample triples (185)

Subject Object
Newport menthol freshness ⓘ
Newport cool taste ⓘ
Innocent Drinks ethical branding via predicate surface "hasMarketingApproach" ⓘ
Innocent Drinks humorous packaging copy via predicate surface "hasMarketingApproach" ⓘ
Innocent Drinks health-focused positioning via predicate surface "hasMarketingApproach" ⓘ
Fanta playfulness via predicate surface "hasAdvertisingTheme" ⓘ
Fanta fun via predicate surface "hasAdvertisingTheme" ⓘ
Fanta vibrant lifestyle via predicate surface "hasAdvertisingTheme" ⓘ
Smartwater premium hydration via predicate surface "hasMarketingPositioning" ⓘ
Smartwater clean crisp hydration option via predicate surface "hasMarketingPositioning" ⓘ
Smartwater lifestyle beverage via predicate surface "hasMarketingPositioning" ⓘ
Angel Soft balance of softness and strength via predicate surface "hasMarketingMessage" ⓘ
Angel Soft great value via predicate surface "hasMarketingMessage" ⓘ
Holos renewal and change via predicate surface "hasSloganTheme" ⓘ
Holos clean politics via predicate surface "hasSloganTheme" ⓘ
Think BIG (company)
surface form: Think BIG
hip hop culture via predicate surface "hasBrandTheme" ⓘ
Think BIG (company)
surface form: Think BIG
legacy of The Notorious B.I.G. via predicate surface "hasBrandTheme" ⓘ
Crystal Pepsi purity and clarity ⓘ
Crystal Pepsi innovation in cola category ⓘ
Wrigley’s Spearmint freshness ⓘ
Wrigley’s Spearmint long-lasting flavor ⓘ
Juicy Fruit fun ⓘ
Juicy Fruit playful ⓘ
Juicy Fruit fruity taste ⓘ
Tareyton brand loyalty via predicate surface "hasAdvertisingTheme" ⓘ
Pepsi Max maximum taste, no sugar via predicate surface "hasMarketingPositioning" ⓘ
Doublemint twin-themed advertising via predicate surface "hasAdvertisingTheme" ⓘ
Chipotle Mexican Grill Food with Integrity ⓘ
Parliament premium cigarette brand via predicate surface "hasMarketingPositioning" ⓘ
House of Taylor fragrance brand
surface form: House of Taylor
Hollywood glamour via predicate surface "hasBrandTheme" ⓘ
House of Taylor fragrance brand
surface form: House of Taylor
classic elegance via predicate surface "hasBrandTheme" ⓘ
Disney Pearl Series adult-oriented extension of Disney music offerings via predicate surface "hasMarketingPositioning" ⓘ
Lady Speed Stick long-lasting protection via predicate surface "hasMarketingPositioning" ⓘ
Lady Speed Stick fresh scent via predicate surface "hasMarketingPositioning" ⓘ
Icy Blast cooling freshness ⓘ
Sinclair Oil Corporation dinosaur imagery ⓘ
Sugar Land Space Cowboys space and cowboy hybrid via predicate surface "hasBrandingTheme" ⓘ
Cluett Peabody & Company Arrow Collar Man advertisements via predicate surface "hasMarketingConcept" ⓘ
surface form: Arrow Collar Man
Salem Slims style-oriented cigarette via predicate surface "hasMarketingPositioning" ⓘ
Salem Slims fashion-conscious cigarette option via predicate surface "hasMarketingPositioning" ⓘ
The Champagne of Beers (for Miller High Life)
surface form: The Champagne of Beers
association with champagne ⓘ
The Champagne of Beers (for Miller High Life)
surface form: The Champagne of Beers
celebration ⓘ
The Champagne of Beers (for Miller High Life)
surface form: The Champagne of Beers
elevated everyday drinking experience ⓘ
Lifebuoy health and hygiene education ⓘ
Lifebuoy germ protection for the whole family ⓘ
Persil (in some markets)
surface form: Persil
tough on stains ⓘ
Persil (in some markets)
surface form: Persil
kind to clothes ⓘ
Persil (in some markets)
surface form: Persil
caring for families and children’s clothes ⓘ
Soap & Glory vintage glamour via predicate surface "hasBrandTheme" ⓘ
Soap & Glory pin-up style imagery via predicate surface "hasBrandTheme" ⓘ