The Champagne of Beers (for Miller High Life)
E270802
The Champagne of Beers is the long-running marketing slogan used to position Miller High Life as a premium, high-quality American lager.
All labels observed (2)
| Label | Occurrences |
|---|---|
| Miller High Life | 2 |
| The Champagne of Beers (for Miller High Life) canonical | 1 |
Statements (30)
| Predicate | Object |
|---|---|
| instanceOf |
advertising slogan
ⓘ
marketing tagline ⓘ |
| appliesTo | Miller High Life ⓘ |
| associatedWith |
Miller Brewing Company
ⓘ
Molson Coors Beverage Company ⓘ |
| brandingElementOf | Miller High Life visual and verbal identity ⓘ |
| countryOfOrigin |
United States of America
ⓘ
surface form:
United States
|
| describes | American lager beer ⓘ |
| hasMarketingTheme |
association with champagne
ⓘ
celebration ⓘ elevated everyday drinking experience ⓘ |
| hasNotableFeature |
long-running use over decades
ⓘ
plays on the prestige of champagne ⓘ |
| impliesQualityLevel | champagne-like quality in beer context ⓘ |
| industry | beer ⓘ |
| language | English ⓘ |
| marketedAs |
high-quality
ⓘ
premium ⓘ |
| productCategory | lager ⓘ |
| relatedConcept |
beer advertising in the United States
ⓘ
brand premiumization ⓘ |
| sloganFor | Miller High Life brand identity ⓘ |
| targetMarket | American beer consumers ⓘ |
| targetPositioning | affordable luxury beer ⓘ |
| usedFor |
brand differentiation for Miller High Life
ⓘ
positioning Miller High Life as a premium beer ⓘ |
| usedIn |
outdoor advertising for Miller High Life
ⓘ
packaging for Miller High Life ⓘ print advertisements for Miller High Life ⓘ television commercials for Miller High Life ⓘ |
Referenced by (3)
Full triples — surface form annotated when it differs from this entity's canonical label.
this entity surface form:
Miller High Life
this entity surface form:
Miller High Life