Arrow Collar Man advertisements

E254446

The Arrow Collar Man advertisements were an iconic early 20th-century American ad campaign featuring idealized, stylish male figures that helped define modern masculine fashion imagery.

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All labels observed (5)

Statements (46)

Predicate Object
instanceOf advertising campaign
print advertisement series
associatedWith American advertising history
early 20th-century menswear industry
characterRole fashion icon
symbol of modern American manhood
countryOfOrigin United States of America
surface form: United States
creativeConcept Arrow Collar Man advertisements self-linksurface differs
surface form: Arrow Collar Man
culturalImpact became a symbol of sophisticated urban masculinity
inspired fan mail addressed to the fictional Arrow Collar Man
depicts idealized male figure
modern masculine fashion imagery
stylish man
endTime mid 20th century
genre commercial illustration
magazine advertisement
newspaper advertisement
hasEffect elevated status of commercial illustration
helped define modern masculine beauty ideals
increased popularity of Arrow collars
influenced mens fashion standards
illustrator J. C. Leyendecker
inception 1905
language English
mainSubject mens collars
mens fashion
mens shirts
manufacturerAdvertised Cluett Peabody & Company
surface form: Cluett Peabody and Company
mediaType illustrated advertisement
notableFor creating a national advertising icon
helping popularize detachable collars
strongly stylized male imagery
notableWorkBy J. C. Leyendecker
productAdvertised Arrow Collar Man advertisements self-linksurface differs
surface form: Arrow collars

Arrow shirts
publishedIn Colliers Weekly
The Saturday Evening Post
surface form: Saturday Evening Post
startTime early 20th century
style Art Deco-influenced illustration
elegant, idealized realism
targetAudience middle class men
upper middle class consumers
timePeriod Roaring Twenties
surface form: Jazz Age

Progressive Era
usedMarketingStrategy aspirational lifestyle imagery
association of product with social status

Referenced by (7)

Full triples — surface form annotated when it differs from this entity's canonical label.

J. C. Leyendecker notableWork Arrow Collar Man advertisements
Arrow Collar Man advertisements productAdvertised Arrow Collar Man advertisements self-linksurface differs
this entity surface form: Arrow collars
Arrow Collar Man advertisements creativeConcept Arrow Collar Man advertisements self-linksurface differs
this entity surface form: Arrow Collar Man
Cluett Peabody & Company notableFor Arrow Collar Man advertisements
this entity surface form: Arrow brand collars
Cluett Peabody & Company hasMarketingConcept Arrow Collar Man advertisements
this entity surface form: Arrow Collar Man
Charles Beach modeledFor Arrow Collar Man advertisements
this entity surface form: Arrow Collar Man illustrations
Charles Beach inspiredCharacterType Arrow Collar Man advertisements
this entity surface form: Arrow Collar Man