brand family
C26990
concept
A brand family is a group of related products or services marketed under a shared brand name and positioning to leverage common identity, reputation, and customer loyalty.
Observed surface forms (2)
| Surface form | Occurrences |
|---|---|
| brand portfolio | 4 |
| informal family brand | 1 |
Instances (7)
| Instance | Via concept surface |
|---|---|
|
"easy" brand
surface form:
easy
|
— |
| Sears brands | brand portfolio |
|
Combs Cartel (informal family brand)
surface form:
Combs Cartel
|
informal family brand |
| Pepsi brand portfolio | brand portfolio |
|
Heritage Brands (portfolio)
surface form:
Heritage Brands
|
brand portfolio |
| easy family of companies | — |
| Virgin Group airlines | brand portfolio |