Got Milk? advertising campaign
E733023
The "Got Milk?" advertising campaign is a famous American marketing initiative launched in the 1990s that used humorous, minimalist ads and the iconic milk-mustache imagery to promote milk consumption and became a widely recognized pop culture phenomenon.
Statements (42)
| Predicate | Object |
|---|---|
| instanceOf |
advertising campaign
ⓘ
marketing campaign ⓘ |
| advertisingCategory | public-interest style commodity advertising ⓘ |
| associatedWith | American pop culture ⓘ |
| countryOfOrigin |
United States of America
ⓘ
surface form:
United States
|
| createdFor | California Milk Processor Board NERFINISHED ⓘ |
| creatorAgency | Goodby Silverstein & Partners NERFINISHED ⓘ |
| culturalImpact |
pop culture catchphrase
ⓘ
widely parodied slogan ⓘ |
| geographicFocus | California NERFINISHED ⓘ |
| goal |
increase milk sales
ⓘ
promote milk consumption ⓘ |
| hasIconicStatus | true ⓘ |
| industry | dairy industry ⓘ |
| language | English ⓘ |
| laterGeographicReach | national ⓘ |
| launchDate | 1993 ⓘ |
| launchedInDecade | 1990s ⓘ |
| notableElement | celebrity portraits with milk mustaches ⓘ |
| notableFeature |
humorous tone
ⓘ
milk mustache imagery ⓘ minimalist style ⓘ use of celebrities ⓘ |
| primaryMedium |
internet advertising
ⓘ
outdoor advertising ⓘ print advertising ⓘ radio advertising ⓘ television advertising ⓘ |
| productPromoted | milk ⓘ |
| recognizedAs | one of the most famous U.S. ad campaigns ⓘ |
| slogan | Got Milk? NERFINISHED ⓘ |
| sloganLength | 2 words ⓘ |
| sponsorType | commodity promotion board ⓘ |
| style | simple black-and-white text layouts ⓘ |
| subjectMatter | food and beverage advertising ⓘ |
| taglineFormat | two-word question ⓘ |
| targetAudience |
families
ⓘ
general consumers ⓘ |
| usesHumor | true ⓘ |
| usesMinimalism | true ⓘ |
| usesRhetoricalDevice | rhetorical question ⓘ |
| visualSymbol | white milk mustache ⓘ |
Referenced by (2)
Full triples — surface form annotated when it differs from this entity's canonical label.