Triple
T8603041
| Position | Surface form | Disambiguated ID | Type / Status |
|---|---|---|---|
| Subject | Rich Silverstein |
E203724
|
entity |
| Predicate | notableWork |
P4
|
FINISHED |
| Object | Got Milk? advertising campaign |
E733023
|
NE FINISHED |
How this triple was built (2 steps)
Every LLM step that produced this triple, in pipeline order — named-entity classification, the disambiguation choices (the exact options shown, with the pick highlighted), and the generated description. The batch + timestamp of each is in the Provenance table below.
NER
Named-entity recognition
gpt-5-mini
Instruction
Given a phrase, classify it is english named entity (e.g., persons, organizations, works of art) in Latin script, or not (e.g., literals, dates, URLs, verbose phrases). For disambiguation, the statement where the phrase occurs as object is also given. Please return a JSON object with `phrase` (string, the phrase being analyzed) and `is_ne` (boolean, indicating whether the phrase is a Named Entity).
Input
Phrase: Got Milk? advertising campaign | Statement: [Rich Silverstein, notableWork, Got Milk? advertising campaign]
NED1
Entity disambiguation (via context triple)
gpt-5-mini-2025-08-07
Target entity: Got Milk? advertising campaign Context triple: [Rich Silverstein, notableWork, Got Milk? advertising campaign]
-
A.
Got Milk? advertising campaign
chosen
The "Got Milk?" advertising campaign is a famous American marketing initiative launched in the 1990s that used humorous, minimalist ads and the iconic milk-mustache imagery to promote milk consumption and became a widely recognized pop culture phenomenon.
-
B.
Got Milk?
Got Milk? is a famous American advertising campaign that popularized the use of humorous, milk-deprivation scenarios and the iconic “milk mustache” imagery to promote milk consumption.
-
C.
Energizer Bunny campaign
The Energizer Bunny campaign is a long-running, iconic advertising series featuring a relentless pink mechanical rabbit that became a cultural symbol of endurance and brand recognition for Energizer batteries.
-
D.
“Pepsi Challenge” marketing campaign
The “Pepsi Challenge” marketing campaign was a famous 1970s blind taste-test promotion in which consumers compared Pepsi and Coca-Cola, helping to boost Pepsi’s market share and public profile.
-
E.
"Look for the Union Label" advertising campaign
The "Look for the Union Label" advertising campaign was a 1970s promotional effort by the International Ladies' Garment Workers' Union that encouraged consumers to buy union-made clothing as a show of support for fair labor practices.
- F. None of above.
- G. Unsure - the case is ambiguous/there is not enough information to decide.
Provenance (3 batches)
The batch behind each pipeline step, in order, with when it ran. Timestamps are batch-level — stages were processed in waves, so the object chain (NER → NED1 → NEDg → NED2) reads in order, but predicate / elicitation batches can sit in a different wave.
| Step | Stage | Batch ID | Status | When |
|---|---|---|---|---|
| creating | Elicitation | batch_69ca832b56948190ba751cec255308f1 |
completed | March 30, 2026, 2:05 p.m. |
| NER | Named-entity recognition | batch_69cc46dc23448190a5eb63455578427e |
completed | March 31, 2026, 10:12 p.m. |
| NED1 | Entity disambiguation (via context triple) | batch_69cea8f8dfa4819080c8ed475a84be41 |
completed | April 2, 2026, 5:35 p.m. |
Created at: March 30, 2026, 6:24 p.m.