Triple

T8416013
Position Surface form Disambiguated ID Type / Status
Subject Jeff Goodby E198731 entity
Predicate notableWork P4 FINISHED
Object Got Milk? advertising campaign
The "Got Milk?" advertising campaign is a famous American marketing initiative launched in the 1990s that used humorous, minimalist ads and the iconic milk-mustache imagery to promote milk consumption and became a widely recognized pop culture phenomenon.
E733023 NE FINISHED

How this triple was built (4 steps)

Every LLM step that produced this triple, in pipeline order — named-entity classification, the disambiguation choices (the exact options shown, with the pick highlighted), and the generated description. The batch + timestamp of each is in the Provenance table below.

NER Named-entity recognition gpt-5-mini
Instruction
Given a phrase, classify it is english named entity (e.g., persons, organizations, works of art) in Latin script, or not (e.g., literals, dates, URLs, verbose phrases). For disambiguation, the statement where the phrase occurs as object is also given. Please return a JSON object with `phrase` (string, the phrase being analyzed) and `is_ne` (boolean, indicating whether the phrase is a Named Entity).
Input
Phrase: Got Milk? advertising campaign | Statement: [Jeff Goodby, notableWork, Got Milk? advertising campaign]
NED1 Entity disambiguation (via context triple) gpt-5-mini-2025-08-07
Target entity: Got Milk? advertising campaign
Context triple: [Jeff Goodby, notableWork, Got Milk? advertising campaign]
  • A. Energizer Bunny campaign
    The Energizer Bunny campaign is a long-running, iconic advertising series featuring a relentless pink mechanical rabbit that became a cultural symbol of endurance and brand recognition for Energizer batteries.
  • B. “Pepsi Challenge” marketing campaign
    The “Pepsi Challenge” marketing campaign was a famous 1970s blind taste-test promotion in which consumers compared Pepsi and Coca-Cola, helping to boost Pepsi’s market share and public profile.
  • C. "Look for the Union Label" advertising campaign
    The "Look for the Union Label" advertising campaign was a 1970s promotional effort by the International Ladies' Garment Workers' Union that encouraged consumers to buy union-made clothing as a show of support for fair labor practices.
  • D. Apple "Think Different" campaign
    The Apple "Think Different" campaign was a landmark late-1990s advertising initiative that revitalized Apple's brand by celebrating creativity and nonconformity through iconic black-and-white portraits of historical visionaries.
  • E. The Most Interesting Man in the World advertising campaign
    The Most Interesting Man in the World advertising campaign is a humorous, long-running series of beer commercials featuring a charismatic, hyperbolically accomplished older gentleman whose exaggerated exploits made the brand’s tagline “Stay thirsty, my friends” widely recognizable.
  • F. None of above. chosen
  • G. Unsure - the case is ambiguous/there is not enough information to decide.
NEDg Description generation gpt-5.1
Instruction
Generate a one-sentence description of the target entity. 
You are given a context triple in the form (subject, predicate, object), where the object is the target entity. 
# Instructions
Use the triple to infer relevant information about the entity. Describe the entity based on what is most defining, well-known. 
Avoid repeating the information from the triple, unless really essential.
# Response Format
Return only the sentence: "Description: [one-sentence description of the target entity]"
Input
Entity: Got Milk? advertising campaign
Triple: [Jeff Goodby, notableWork, Got Milk? advertising campaign]
Generated description
The "Got Milk?" advertising campaign is a famous American marketing initiative launched in the 1990s that used humorous, minimalist ads and the iconic milk-mustache imagery to promote milk consumption and became a widely recognized pop culture phenomenon.
NED2 Entity disambiguation (via description) gpt-5-mini-2025-08-07
Target entity: Got Milk? advertising campaign
Target entity description: The "Got Milk?" advertising campaign is a famous American marketing initiative launched in the 1990s that used humorous, minimalist ads and the iconic milk-mustache imagery to promote milk consumption and became a widely recognized pop culture phenomenon.
  • A. Energizer Bunny campaign
    The Energizer Bunny campaign is a long-running, iconic advertising series featuring a relentless pink mechanical rabbit that became a cultural symbol of endurance and brand recognition for Energizer batteries.
  • B. “Pepsi Challenge” marketing campaign
    The “Pepsi Challenge” marketing campaign was a famous 1970s blind taste-test promotion in which consumers compared Pepsi and Coca-Cola, helping to boost Pepsi’s market share and public profile.
  • C. "Look for the Union Label" advertising campaign
    The "Look for the Union Label" advertising campaign was a 1970s promotional effort by the International Ladies' Garment Workers' Union that encouraged consumers to buy union-made clothing as a show of support for fair labor practices.
  • D. Apple "Think Different" campaign
    The Apple "Think Different" campaign was a landmark late-1990s advertising initiative that revitalized Apple's brand by celebrating creativity and nonconformity through iconic black-and-white portraits of historical visionaries.
  • E. The Most Interesting Man in the World advertising campaign
    The Most Interesting Man in the World advertising campaign is a humorous, long-running series of beer commercials featuring a charismatic, hyperbolically accomplished older gentleman whose exaggerated exploits made the brand’s tagline “Stay thirsty, my friends” widely recognizable.
  • F. None of above. chosen

Provenance (5 batches)

The batch behind each pipeline step, in order, with when it ran. Timestamps are batch-level — stages were processed in waves, so the object chain (NER → NED1 → NEDg → NED2) reads in order, but predicate / elicitation batches can sit in a different wave.

Step Stage Batch ID Status When
creating Elicitation batch_69ca831201b481909e137936ef99ff11 completed March 30, 2026, 2:05 p.m.
NER Named-entity recognition batch_69cb84c5121081908efa3eca25406d3a completed March 31, 2026, 8:24 a.m.
NED1 Entity disambiguation (via context triple) batch_69ce0333a3488190ba30d03b1d7bacb1 completed April 2, 2026, 5:48 a.m.
NEDg Description generation batch_69ce0781859c8190bb92f41c00af459b completed April 2, 2026, 6:06 a.m.
NED2 Entity disambiguation (via description) batch_69ce089d09c08190ba321aed4044a862 completed April 2, 2026, 6:11 a.m.
Created at: March 30, 2026, 6:06 p.m.