The Wonderful Everyday
E711474
The Wonderful Everyday is an IKEA advertising slogan that emphasizes improving everyday life through affordable, functional home furnishings.
All labels observed (1)
| Label | Occurrences |
|---|---|
| The Wonderful Everyday canonical | 1 |
Statements (40)
| Predicate | Object |
|---|---|
| instanceOf | advertising slogan ⓘ |
| associatedWith |
IKEA advertising campaigns
ⓘ
IKEA digital advertising ⓘ IKEA print advertising ⓘ IKEA television commercials ⓘ |
| brand | IKEA NERFINISHED ⓘ |
| brandAssociation | IKEA brand identity ⓘ |
| brandPositioning |
better everyday living through design
ⓘ
democratic design ⓘ |
| category |
advertising catchphrases
ⓘ
slogans ⓘ |
| emphasizes |
affordability of products
ⓘ
improving quality of everyday life ⓘ practicality in home furnishings ⓘ |
| focus |
daily routines
ⓘ
home environment ⓘ |
| geographicUse |
Europe
NERFINISHED
ⓘ
United Kingdom NERFINISHED ⓘ |
| industry |
furniture retail
ⓘ
home furnishings retail ⓘ |
| marketingMessage | IKEA products help make everyday life better ⓘ |
| medium |
online video
ⓘ
out-of-home advertising ⓘ print ⓘ social media ⓘ television ⓘ |
| purpose |
communicate brand values of affordability and functionality
ⓘ
emphasize improving everyday life ⓘ promote IKEA products ⓘ |
| sloganLanguage | English ⓘ |
| targetAudience |
budget-conscious consumers
ⓘ
households ⓘ people furnishing homes ⓘ |
| theme |
affordable design
ⓘ
everyday life improvement ⓘ functional home furnishings ⓘ |
| usedBy | IKEA NERFINISHED ⓘ |
| valueProposition |
affordable home furnishings
ⓘ
design for everyday use ⓘ functional home solutions ⓘ |
Referenced by (1)
Full triples — surface form annotated when it differs from this entity's canonical label.