Dare Greatly
E69723
Dare Greatly is Cadillac’s modern brand slogan that emphasizes bold innovation, confidence, and a daring approach to luxury driving.
Statements (36)
| Predicate | Object |
|---|---|
| instanceOf |
advertising slogan
ⓘ
brand slogan ⓘ marketing campaign tagline ⓘ |
| associatedWith |
bold innovation
ⓘ
confidence ⓘ daring approach ⓘ luxury driving ⓘ luxury vehicles ⓘ |
| brand | Cadillac ⓘ |
| brandPositioning |
modern American luxury
ⓘ
performance-oriented luxury ⓘ |
| emotionalAppeal |
aspiration
ⓘ
risk-taking ⓘ self-confidence ⓘ |
| geographicFocus |
North America
ⓘ
United States of America ⓘ
surface form:
United States
|
| industry | automotive ⓘ |
| language | English ⓘ |
| medium |
digital advertising
ⓘ
out-of-home advertising ⓘ print advertising ⓘ television advertising ⓘ |
| messageFocus |
ambition
ⓘ
courage ⓘ innovation ⓘ modern luxury ⓘ |
| ownedBy | General Motors ⓘ |
| purpose |
differentiate Cadillac in luxury automotive market
ⓘ
promote Cadillac brand identity ⓘ |
| relatedTo | Cadillac brand repositioning ⓘ |
| targetMarket |
luxury car consumers
ⓘ
premium car buyers ⓘ |
| theme |
challenging conventions
ⓘ
pushing boundaries ⓘ redefining luxury ⓘ |
| usedBy | Cadillac ⓘ |