You've come a long way, baby campaign

E642841

advertising campaign cigarette advertising campaign tobacco marketing campaign

The "You've come a long way, baby" campaign was a landmark late-1960s and 1970s cigarette advertising campaign that targeted women by linking smoking with female liberation, independence, and modernity.

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Observed surface forms (1)

Surface form	Occurrences
"You've come a long way, baby" campaign	0

Statements (47)

Predicate	Object
instanceOf	advertising campaign ⓘ cigarette advertising campaign ⓘ tobacco marketing campaign ⓘ
associatedMovement	second-wave feminism ⓘ
associatedProductType	filtered cigarettes ⓘ slim cigarettes ⓘ
brandOwner	Philip Morris NERFINISHED ⓘ
brandPositioning	cigarettes designed specifically for women ⓘ slim, stylish, and modern cigarette image ⓘ
countryOfOrigin	United States of America ⓘ surface form: United States
criticizedFor	exploiting feminist rhetoric to sell cigarettes ⓘ promoting smoking among women ⓘ trivializing women’s liberation ⓘ
culturalImpact	became a widely recognized catchphrase beyond advertising ⓘ became emblematic of the intersection of feminism and consumerism ⓘ
goal	differentiate Virginia Slims from other cigarette brands ⓘ increase cigarette sales among women ⓘ
historicalContext	post-World War II expansion of women’s roles ⓘ rise of women’s liberation movement in the 1960s ⓘ
industry	tobacco industry ⓘ
influenced	later gender-targeted tobacco advertising ⓘ
language	English ⓘ
mainPeriod	1970s ⓘ late 1960s ⓘ
market	United States cigarette market ⓘ
marketingStrategy	linking smoking with women’s rights ⓘ positioning cigarettes as symbols of emancipation ⓘ
medium	billboard advertising ⓘ print advertising ⓘ television advertising ⓘ
notableFor	associating tobacco use with women’s social progress ⓘ being one of the most famous cigarette slogans in advertising history ⓘ explicitly targeting women as a distinct cigarette market ⓘ
productAdvertised	Virginia Slims NERFINISHED ⓘ
regulatoryContext	preceded major restrictions on tobacco advertising in the United States ⓘ
slogan	"You've come a long way, baby" NERFINISHED ⓘ
sponsor	Philip Morris USA NERFINISHED ⓘ
startTime	1968 ⓘ
targetAudience	women ⓘ young adult women ⓘ
theme	female liberation ⓘ glamorization of smoking ⓘ modern womanhood ⓘ women's independence ⓘ
visualMotif	contrasts between past and present roles of women ⓘ fashionable contemporary clothing ⓘ slim female models ⓘ

Referenced by (1)

Full triples — surface form annotated when it differs from this entity's canonical label.

Virginia Slims → advertisingCampaign → You've come a long way, baby campaign ⓘ