Apple "Mac vs. PC" campaign
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The Apple "Mac vs. PC" campaign was a highly influential mid-2000s advertising series that humorously contrasted Mac and Windows PCs through personified characters to promote Apple's computers as simpler, cooler, and more user-friendly.
Statements (52)
| Predicate | Object |
|---|---|
| instanceOf |
advertising campaign
ⓘ
marketing campaign ⓘ television advertising campaign ⓘ |
| advertiser | Apple Inc. NERFINISHED ⓘ |
| agency | TBWA\Media Arts Lab NERFINISHED ⓘ |
| alsoKnownAs |
Get a Mac
NERFINISHED
ⓘ
Mac vs. PC ads NERFINISHED ⓘ |
| brand | Mac NERFINISHED ⓘ |
| brand campaign for Apple Inc. | Apple Inc. NERFINISHED ⓘ |
| characterRole |
Mac is portrayed as young, casual, and easygoing
ⓘ
PC is portrayed as older, formal, and awkward ⓘ |
| countryOfOrigin |
United States of America
ⓘ
surface form:
United States
|
| creator | Apple Inc. NERFINISHED ⓘ |
| endYear | 2010 ⓘ |
| featuresCharacter |
Mac
NERFINISHED
ⓘ
PC NERFINISHED ⓘ |
| focus |
compatibility with Windows files
ⓘ
ease of use ⓘ multimedia capabilities ⓘ reliability ⓘ security ⓘ virus resistance ⓘ |
| goal |
differentiate Mac from Windows PCs on reliability and ease of use
ⓘ
position Macs as simpler and more user-friendly ⓘ promote Mac computers over Windows-based PCs ⓘ |
| impact |
became a widely recognized pop culture reference
ⓘ
increased public awareness of Mac computers ⓘ influenced later comparative tech advertising ⓘ |
| launchYear | 2006 ⓘ |
| mainTheme | comparison between Mac computers and Windows PCs ⓘ |
| medium |
online video
ⓘ
television ⓘ web banners ⓘ |
| notableSpot |
"Better"
NERFINISHED
ⓘ
"Network" ⓘ "Out of the Box" NERFINISHED ⓘ "Restarting" ⓘ "Security" ⓘ "Virus" ⓘ |
| portrayedBy |
John Hodgman
NERFINISHED
ⓘ
Justin Long NERFINISHED ⓘ |
| primaryLanguage | English ⓘ |
| primaryMarket | United States NERFINISHED ⓘ |
| slogan | Get a Mac ⓘ |
| style | minimalist white background ⓘ |
| subjectOf | industry analysis and academic discussion of comparative advertising ⓘ |
| targetAudience |
Windows PC users considering switching to Mac
ⓘ
personal computer buyers ⓘ |
| timePeriod | mid-2000s ⓘ |
| tone |
humorous
ⓘ
light-hearted ⓘ |
| visualFormat | two actors standing in front of a white backdrop ⓘ |
Referenced by (1)
Full triples — surface form annotated when it differs from this entity's canonical label.