Schaefer Brewing Company

E45185
brewery company

Schaefer Brewing Company was a prominent American brewery best known for its Schaefer Beer brand and extensive sports and cultural sponsorships in the mid-20th century.

Jump to: Surface forms Statements Referenced by

Observed surface forms (2)

Surface form Occurrences
Schaefer Beer 3
Schaefer Beer brand 1

Statements (45)

Predicate Object
instanceOf brewery ⓘ
company ⓘ
brandImage affordable beer ⓘ
everyday beer ⓘ
brandRecognition high in mid-20th century United States ⓘ
category American brewery ⓘ
beer brand owner ⓘ
country United States of America ⓘ
surface form: United States
genre lager beer ⓘ
hasAdvertisingMedium billboards ⓘ
print advertising ⓘ
radio ⓘ
stadium signage ⓘ
television ⓘ
hasAlcoholicBeverageType beer ⓘ
hasBrand Schaefer Brewing Company self-linksurface differs ⓘ
surface form: Schaefer Beer
hasBusinessModel mass-production of beer ⓘ
regional and national distribution ⓘ
hasFlagshipProduct Schaefer Brewing Company self-linksurface differs ⓘ
surface form: Schaefer Beer
hasMarketingStrategy music and cultural event sponsorship ⓘ
radio advertising ⓘ
sports event sponsorship ⓘ
television advertising ⓘ
hasSlogan Schaefer is the one beer to have when you’re having more than one ⓘ
industry brewing industry ⓘ
locationCountry United States of America ⓘ
surface form: United States
mainProductType beer ⓘ
market American beer market ⓘ
marketPosition major American beer brand in mid-20th century ⓘ
notableFor Schaefer Brewing Company self-linksurface differs ⓘ
surface form: Schaefer Beer brand

cultural sponsorships ⓘ
mid-20th century advertising ⓘ
sports sponsorships ⓘ
operatedInCentury 20th century ⓘ
product Schaefer Brewing Company self-linksurface differs ⓘ
surface form: Schaefer Beer
sponsored baseball-related events ⓘ
concerts ⓘ
cultural events ⓘ
festivals ⓘ
sports events ⓘ
targetAudience mass-market beer consumers ⓘ
timePeriodOfProminence mid-20th century ⓘ
typeOfBusiness beer producer ⓘ
usedDistributionChannel off-premise retail sales ⓘ
on-premise sales ⓘ

Referenced by (6)

Full triples — surface form annotated when it differs from this entity's canonical label.

Schaefer Brewing Company → hasBrand → Schaefer Brewing Company self-linksurface differs ⓘ
this entity surface form: Schaefer Beer
Schaefer Brewing Company → hasFlagshipProduct → Schaefer Brewing Company self-linksurface differs ⓘ
this entity surface form: Schaefer Beer
Foxboro Stadium → namedAfter → Schaefer Brewing Company ⓘ
Schaefer Stadium → namedAfter → Schaefer Brewing Company ⓘ
Schaefer Brewing Company → notableFor → Schaefer Brewing Company self-linksurface differs ⓘ
this entity surface form: Schaefer Beer brand
Schaefer Brewing Company → product → Schaefer Brewing Company self-linksurface differs ⓘ
this entity surface form: Schaefer Beer