Schaefer Brewing Company

E45185

Schaefer Brewing Company was a prominent American brewery best known for its Schaefer Beer brand and extensive sports and cultural sponsorships in the mid-20th century.

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Observed surface forms (2)

Surface form Occurrences
Schaefer Beer 3
Schaefer Beer brand 1

Statements (45)

Predicate Object
instanceOf brewery
company
brandImage affordable beer
everyday beer
brandRecognition high in mid-20th century United States
category American brewery
beer brand owner
country United States of America
surface form: United States
genre lager beer
hasAdvertisingMedium billboards
print advertising
radio
stadium signage
television
hasAlcoholicBeverageType beer
hasBrand Schaefer Brewing Company self-linksurface differs
surface form: Schaefer Beer
hasBusinessModel mass-production of beer
regional and national distribution
hasFlagshipProduct Schaefer Brewing Company self-linksurface differs
surface form: Schaefer Beer
hasMarketingStrategy music and cultural event sponsorship
radio advertising
sports event sponsorship
television advertising
hasSlogan Schaefer is the one beer to have when you’re having more than one
industry brewing industry
locationCountry United States of America
surface form: United States
mainProductType beer
market American beer market
marketPosition major American beer brand in mid-20th century
notableFor Schaefer Brewing Company self-linksurface differs
surface form: Schaefer Beer brand

cultural sponsorships
mid-20th century advertising
sports sponsorships
operatedInCentury 20th century
product Schaefer Brewing Company self-linksurface differs
surface form: Schaefer Beer
sponsored baseball-related events
concerts
cultural events
festivals
sports events
targetAudience mass-market beer consumers
timePeriodOfProminence mid-20th century
typeOfBusiness beer producer
usedDistributionChannel off-premise retail sales
on-premise sales

Referenced by (6)

Full triples — surface form annotated when it differs from this entity's canonical label.

Schaefer Brewing Company hasBrand Schaefer Brewing Company self-linksurface differs
this entity surface form: Schaefer Beer
Schaefer Brewing Company hasFlagshipProduct Schaefer Brewing Company self-linksurface differs
this entity surface form: Schaefer Beer
Foxboro Stadium namedAfter Schaefer Brewing Company
Schaefer Stadium namedAfter Schaefer Brewing Company
Schaefer Brewing Company notableFor Schaefer Brewing Company self-linksurface differs
this entity surface form: Schaefer Beer brand
Schaefer Brewing Company product Schaefer Brewing Company self-linksurface differs
this entity surface form: Schaefer Beer