It’s the Real Thing

E413408

"It’s the Real Thing" is a famous Coca-Cola advertising slogan introduced in the late 1960s that emphasizes the brand’s authenticity and originality.

All labels observed (1)

Label Occurrences
It’s the Real Thing canonical 1

How this entity was disambiguated

Statements (29)

Predicate Object
instanceOf Coca-Cola slogan
advertising slogan
advertiser The Coca-Cola Company
associatedBrandCategory carbonated soft drink
associatedWithCampaign Coca-Cola global branding campaigns
brand Coca-Cola
brandPositioning Coca-Cola as the genuine article
companyHeadquartersCountry United States of America
surface form: United States
emphasizes Coca-Cola as the original cola beverage
brand authenticity
distinctiveness from competitors
geographicScope United States of America
surface form: United States

international
introduced late 1960s
introducedInDecade 1960s
language English
notableFor becoming one of Coca-Cola’s best-known slogans
productMarketed Coca-Cola
surface form: Coca-Cola soft drink
sloganFor Coca-Cola brand identity
sloganType brand positioning slogan
targetAudience mass consumer market
targetIndustry soft drink industry
theme authenticity
originality
usedBy Coca-Cola marketing department
usedInMedium outdoor advertising
print advertising
radio advertising
television advertising

How these facts were elicited

Referenced by (1)

Full triples — surface form annotated when it differs from this entity's canonical label.

Coca-Cola slogan It’s the Real Thing