David Ogilvy
E345176
David Ogilvy was a pioneering British advertising executive and author, often called the "Father of Advertising" for his influential campaigns and enduring impact on modern marketing.
All labels observed (2)
| Label | Occurrences |
|---|---|
| David Ogilvy canonical | 8 |
| David Mackenzie Ogilvy | 1 |
Statements (49)
| Predicate | Object |
|---|---|
| instanceOf |
advertising executive
ⓘ
author ⓘ businessperson ⓘ copywriter ⓘ human ⓘ |
| awardReceived | CBE ⓘ |
| birthDate | 1911-06-23 ⓘ |
| birthPlace | West Horsley, Surrey, England ⓘ |
| countryOfCitizenship |
United Kingdom
ⓘ
United States of America ⓘ |
| deathDate | 1999-07-21 ⓘ |
| describedBySource |
Confessions of an Advertising Man
ⓘ
Ogilvy on Advertising ⓘ |
| educatedAt |
Christ Church, Oxford
ⓘ
Fettes College ⓘ |
| employer | Ogilvy & Mather ⓘ |
| familyName | Ogilvy ⓘ |
| fieldOfWork |
advertising
ⓘ
marketing ⓘ |
| founded | Ogilvy & Mather ⓘ |
| fullName |
David Ogilvy
self-linksurface differs
ⓘ
surface form:
David Mackenzie Ogilvy
|
| givenName | David ⓘ |
| honorificTitle | CBE ⓘ |
| influenced |
brand management practices
ⓘ
direct response marketing ⓘ modern advertising ⓘ |
| knownFor |
Dove brand positioning as a beauty bar
ⓘ
Hathaway Man campaign ⓘ Rolls-Royce "At 60 miles an hour" headline ad ⓘ
surface form:
Rolls-Royce "At 60 miles an hour" headline
Schweppes "Commander Whitehead" campaign ⓘ brand image advertising ⓘ long-copy print ads ⓘ pioneering modern advertising techniques ⓘ research-based advertising ⓘ |
| languageOfWorkOrName | English ⓘ |
| nickname | Father of Advertising ⓘ |
| notableIdea |
"The consumer is not a moron, she is your wife"
ⓘ
brand image as the basis of advertising strategy ⓘ importance of research in advertising ⓘ |
| notableWork |
Blood, Brains and Beer
ⓘ
Confessions of an Advertising Man ⓘ Ogilvy on Advertising ⓘ |
| occupation |
advertising executive
ⓘ
author ⓘ businessman ⓘ copywriter ⓘ |
| positionHeld | Chairman of Ogilvy & Mather ⓘ |
| pseudonymUsedInCampaign | The Man in the Hathaway Shirt ⓘ |
| residence | Touffou, France ⓘ |
Referenced by (9)
Full triples — surface form annotated when it differs from this entity's canonical label.
this entity surface form:
David Mackenzie Ogilvy