Edsel automobile

E321070

The Edsel automobile was a short-lived and commercially unsuccessful car brand produced by Ford in the late 1950s, now remembered as a classic example of a major marketing failure.

All labels observed (3)

Label Occurrences
Edsel Citation 1
Edsel Wagon 1
Edsel automobile canonical 1

How this entity was disambiguated

Statements (51)

Predicate Object
instanceOf automobile marque
defunct motor vehicle brand
marketing failure
bodyStyle convertible
hardtop
sedan
station wagon
collectibility classic car
sought by some car collectors
countryOfOrigin United States of America
surface form: United States
discontinued 1959
divisionOf Ford Motor Company
hadModel Edsel Bermuda
Edsel automobile self-linksurface differs
surface form: Edsel Citation

Edsel Corsair
Edsel
surface form: Edsel Pacer

Edsel Ranger
Edsel Roundup
Edsel Villager
Edsel automobile self-linksurface differs
surface form: Edsel Wagon
inception 1957
introducedBy Henry Ford II
legacy example in business and marketing textbooks
symbol of product planning failure
manufacturer Ford Motor Company
marketPosition between Ford and Mercury brands
medium-priced car
marketRegion North America
modelYears 1958
1959
namedAfter Edsel Ford
notableFor commercial failure
controversial styling
distinctive vertical grille
marketing failure case study
parentCompany Ford Motor Company
positionInLineup above Ford brand
below Mercury brand
poweredBy V8 engine
productionEnd 1960
productionStart 1957
reasonForFailure confusing model lineup
economic recession in late 1950s
misguided marketing
overly high consumer expectations
poor market timing
quality control issues
salesPerformance below expectations
targetMarket American middle-class buyers
transmissionOption automatic transmission
manual transmission

How these facts were elicited

Referenced by (3)

Full triples — surface form annotated when it differs from this entity's canonical label.

E-Day associatedWith Edsel automobile
Edsel automobile hadModel Edsel automobile self-linksurface differs
this entity surface form: Edsel Citation
Edsel automobile hadModel Edsel automobile self-linksurface differs
this entity surface form: Edsel Wagon