Edsel

E11618

Edsel was a short-lived and commercially unsuccessful automobile marque introduced by Ford in the late 1950s, now often cited as a classic example of a major product failure in marketing history.

All labels observed (3)

Label Occurrences
Edsel canonical 4
Edsel (automobile brand) 1
Edsel Pacer 1

How this entity was disambiguated

Statements (50)

Predicate Object
instanceOf automobile marque
defunct motor vehicle brand
assemblyLocation United States of America
surface form: United States
countryOfOrigin United States of America
surface form: United States
discontinuationReason poor sales
discontinuedBy Ford Motor Company
distinctiveFeature horse-collar grille
vertical grille design
estimatedDevelopmentCostCurrency USD
estimatedDevelopmentCostUSD 250000000
firstModelYearSales about 63000 units
industry automotive industry
introduced 1957
legacy case study in marketing and product planning failure
symbol of corporate misjudgment in the auto industry
manufacturer Ford Motor Company
marketingApproach heavily hyped pre-launch advertising
nationwide teaser campaign
marketLaunch 1957-09-04
marketLaunchName E-Day
marketSegment between Ford and Mercury brands
modelYearRange 1958–1960
namedAfter Edsel Ford
surface form: Edsel Bryant Ford

Edsel Ford
notableFor being a major marketing failure
complex product lineup
controversial styling
high development and launch costs
misreading of market trends
overly optimistic sales projections
poor market reception
offeredBodyStyle convertible
hardtop
sedan
station wagon
offeredEngineType V8 engine
parentCompany Ford Motor Company
positionedAs mid-priced brand
productionEndYear 1960
productionStartYear 1957
productType passenger car
reasonForFailure confusing model range and pricing
quality-control problems
recessionary economic conditions in late 1950s
shifting consumer preferences toward smaller cars
salesPerformance commercial failure
targetMarket middle-class American car buyers
totalProduction about 118000 vehicles
transmissionOption automatic transmission
manual transmission

How these facts were elicited

Referenced by (6)

Full triples — surface form annotated when it differs from this entity's canonical label.

Edsel Ford givenName Edsel
Edsel Ford inspiredNameOf Edsel
this entity surface form: Edsel (automobile brand)
E-Day promotedProduct Edsel
E-Day promotedBrand Edsel
Edsel automobile hadModel Edsel
this entity surface form: Edsel Pacer