Edsel
E11618
Edsel was a short-lived and commercially unsuccessful automobile marque introduced by Ford in the late 1950s, now often cited as a classic example of a major product failure in marketing history.
Aliases (1)
Statements (50)
| Predicate | Object |
|---|---|
| instanceOf |
automobile marque
→
defunct motor vehicle brand → |
| assemblyLocation |
United States
→
|
| countryOfOrigin |
United States
→
|
| discontinuationReason |
poor sales
→
|
| discontinuedBy |
Ford Motor Company
→
|
| distinctiveFeature |
horse-collar grille
→
vertical grille design → |
| estimatedDevelopmentCostCurrency |
USD
→
|
| estimatedDevelopmentCostUSD |
250000000
→
|
| firstModelYearSales |
about 63000 units
→
|
| industry |
automotive industry
→
|
| introduced |
1957
→
|
| legacy |
case study in marketing and product planning failure
→
symbol of corporate misjudgment in the auto industry → |
| manufacturer |
Ford Motor Company
→
|
| marketingApproach |
heavily hyped pre-launch advertising
→
nationwide teaser campaign → |
| marketLaunch |
1957-09-04
→
|
| marketLaunchName |
E-Day
→
|
| marketSegment |
between Ford and Mercury brands
→
|
| modelYearRange |
1958–1960
→
|
| namedAfter |
Edsel Bryant Ford
→
Edsel Ford → |
| notableFor |
being a major marketing failure
→
complex product lineup → controversial styling → high development and launch costs → misreading of market trends → overly optimistic sales projections → poor market reception → |
| offeredBodyStyle |
convertible
→
hardtop → sedan → station wagon → |
| offeredEngineType |
V8 engine
→
|
| parentCompany |
Ford Motor Company
→
|
| positionedAs |
mid-priced brand
→
|
| productionEndYear |
1960
→
|
| productionStartYear |
1957
→
|
| productType |
passenger car
→
|
| reasonForFailure |
confusing model range and pricing
→
quality-control problems → recessionary economic conditions in late 1950s → shifting consumer preferences toward smaller cars → |
| salesPerformance |
commercial failure
→
|
| targetMarket |
middle-class American car buyers
→
|
| totalProduction |
about 118000 vehicles
→
|
| transmissionOption |
automatic transmission
→
manual transmission → |
Referenced by (5)
| Subject (surface form when different) | Predicate |
|---|---|
|
Ford Motor Company
→
|
formerBrand |
|
Edsel Ford
→
|
givenName |
|
Edsel Ford
("Edsel (automobile brand)")
→
|
inspiredNameOf |
|
E-Day
→
|
promotedBrand |
|
E-Day
→
|
promotedProduct |