E-Day
E83186
E-Day was the heavily promoted launch event in 1957 for Ford’s ill-fated Edsel automobile line.
Statements (30)
| Predicate | Object |
|---|---|
| instanceOf |
automotive industry event
ⓘ
marketing event ⓘ product launch ⓘ |
| alsoKnownAs | Edsel launch day ⓘ |
| associatedWith |
Edsel automobile
ⓘ
Ford Motor Company marketing campaign ⓘ |
| country |
United States of America
ⓘ
surface form:
United States
|
| date | 1957 ⓘ |
| followedBy | commercial sales of Edsel automobiles ⓘ |
| hasTheme | introduction of a new car marque ⓘ |
| historicalReputation | example of unsuccessful product launch ⓘ |
| industry | automotive industry ⓘ |
| language | English ⓘ |
| location |
United States of America
ⓘ
surface form:
United States
|
| marketingCharacterization | heavily promoted ⓘ |
| mediaCoverage | national advertising campaign ⓘ |
| name | E-Day ⓘ |
| notableFor | launching the ill-fated Edsel line ⓘ |
| organizer | Ford Motor Company ⓘ |
| partOf | Edsel marketing campaign ⓘ |
| precededBy | pre-launch teaser advertising for Edsel ⓘ |
| promotedBrand | Edsel ⓘ |
| promotedProduct | Edsel ⓘ |
| purpose | launch the Edsel automobile line ⓘ |
| relatedEvent | introduction of the 1958 Edsel models ⓘ |
| result | failed to generate sustained consumer interest ⓘ |
| sloganUsed | E-Day ⓘ |
| sponsor | Ford Motor Company ⓘ |
| targetAudience | American car buyers ⓘ |
| timePeriod | 1950s ⓘ |
Referenced by (1)
Full triples — surface form annotated when it differs from this entity's canonical label.