Blue Eagle

E24297

Blue Eagle was the emblematic symbol used in the United States during the New Deal era to signify businesses' compliance with National Recovery Administration codes and policies.

Aliases (1)

Statements (49)
Predicate Object
instanceOf emblem
political symbol
symbol
abbreviationOfUser NRA
associatedWithPolicy National Industrial Recovery Act
associatedWithPresident Franklin D. Roosevelt
associatedWithProgram National Recovery Administration
campaignType propaganda campaign
public relations campaign
color blue
country United States
declaredUnconstitutionalBy U.S. Supreme Court
field economic policy
industrial regulation
labor regulation
governmentAgencyUser U.S. federal government
introducedIn 1933
legalContext National Industrial Recovery Act of 1933
mediaCoverage magazines
newspapers
radio campaigns
purpose to encourage consumers to patronize compliant businesses
to identify businesses complying with NRA codes
to promote industrial self‑regulation under federal oversight
reasonForDecline National Industrial Recovery Act declared unconstitutional
relatedCourtCase Schechter Poultry Corp. v. United States
represents compliance with National Recovery Administration codes
participation in the National Recovery Administration program
support for New Deal economic policies
slogan We Do Our Part
statusAfter largely discontinued after 1935
symbolOf cooperation between business, labor, and government
national unity in economic recovery efforts
targetAudience American businesses
American consumers
timePeriod 1930s
usedBy National Recovery Administration
usedDuring New Deal
usedOn advertising
factory signs
newspaper advertisements
posters
product labels
storefronts
window placards
visualElement gear or cogwheel
lightning bolt
spread wings
visualForm stylized blue eagle


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