Peretz Rosenbaum

E119175

Peretz Rosenbaum, better known as Paul Rand, was a pioneering American graphic designer renowned for his influential corporate logo designs for companies such as IBM, ABC, and UPS.

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All labels observed (1)

Label Occurrences
Peretz Rosenbaum canonical 2

Statements (47)

Predicate Object
instanceOf art director
educator
graphic designer
human
logo designer
alsoKnownAs Paul Rand
authorOf A Designer’s Art
surface form: “A Designer’s Art”

Design, Form, and Chaos
surface form: “Design, Form, and Chaos”

Thoughts on Design
surface form: “Thoughts on Design”
birthNameOf Paul Rand
countryOfBirth United States of America
countryOfCitizenship United States of America
dateOfBirth 1914-08-15
dateOfDeath 1996-11-26
designed ABC corporate identity
IBM corporate identity
NeXT corporate identity
UPS corporate identity
educatedAt Art Students League of New York
Parsons School of Design
Pratt Institute (Brooklyn campus)
surface form: Pratt Institute
employer Yale University
ethnicGroup Jewish Americans
fieldOfWork corporate identity
graphic design
logo design
genre corporate logo design
hasFamilyName Rosenbaum
hasGivenName Peretz
influenced American corporate identity design
influencedBy Bauhaus
Modernism
surface form: European modernism
languageOfWorkOrName English
movement modernism
notableFor pioneering modern corporate logo design in the United States
notableWork ABC logo
IBM logo
NeXT logo
UPS logo
Westinghouse logo
Thoughts on Design
surface form: “Thoughts on Design”
occupation art director
educator
graphic designer
placeOfBirth Brooklyn
surface form: Brooklyn, New York City
placeOfDeath Norwalk, Connecticut, United States
surface form: Norwalk, Connecticut
positionHeld professor of graphic design at Yale University

Referenced by (2)

Full triples — surface form annotated when it differs from this entity's canonical label.

Paul Rand birthName Peretz Rosenbaum
Rosenbaum birthName Peretz Rosenbaum
subject surface form: Paul Rand