NeXT logo
E85383
The NeXT logo is a distinctive, minimalist cube design created by renowned graphic designer Paul Rand for Steve Jobs’s computer company NeXT in the late 1980s.
Statements (40)
| Predicate | Object |
|---|---|
| instanceOf |
corporate logo
ⓘ
graphic design work ⓘ |
| associatedCompany |
NeXT Inc.
ⓘ
surface form:
NeXT Computer, Inc.
|
| associatedPerson |
Paul Rand
ⓘ
Steve Jobs ⓘ |
| brandRole | symbol of NeXT brand identity ⓘ |
| colorScheme |
black background
ⓘ
bright primary colors ⓘ |
| commissionContext | branding for new computer company founded by Steve Jobs ⓘ |
| commissionedBy | Steve Jobs ⓘ |
| commissionedFor | NeXT Inc. ⓘ |
| countryOfOrigin |
United States of America
ⓘ
surface form:
United States
|
| createdFor |
NeXT Inc.
ⓘ
surface form:
NeXT computer company
|
| createdIn | late 1980s ⓘ |
| creatorName | Paul Rand ⓘ |
| creatorOccupation | graphic designer ⓘ |
| depicts | isometric cube ⓘ |
| designer | Paul Rand ⓘ |
| featuresText |
NeXT Inc.
ⓘ
surface form:
NeXT
|
| format | static 2D mark representing 3D form ⓘ |
| genre | corporate identity design ⓘ |
| historicalSignificance | iconic technology company logo of the 1980s ⓘ |
| inceptionPeriod | 1980s ⓘ |
| influencedBy | modernist graphic design principles ⓘ |
| laterAssociation | Apple Inc. after NeXT acquisition ⓘ |
| medium | visual identity ⓘ |
| notableFor |
association with Steve Jobs
ⓘ
distinctive cube design ⓘ use of color on black ⓘ |
| orientation | tilted cube ⓘ |
| scriptDirection | left-to-right ⓘ |
| style | minimalist design ⓘ |
| textCase | mixed-case lettering ⓘ |
| usedAs | primary brand mark of NeXT ⓘ |
| usedIn |
NeXT hardware casings
ⓘ
NeXT marketing materials ⓘ product packaging of NeXT computers ⓘ |
| visualElement |
diagonal baseline for text
ⓘ
three-dimensional illusion ⓘ |
| writingSystem | Latin alphabet ⓘ |
Referenced by (2)
Full triples — surface form annotated when it differs from this entity's canonical label.
subject surface form:
Paul Rand