Thoughts on Design

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Thoughts on Design is a seminal book by graphic designer Paul Rand that articulates his modernist philosophy and principles of visual communication.

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Statements (47)

Predicate Object
instanceOf book
design book
non-fiction book
author Paul Rand
countryOfOrigin United States of America
surface form: United States
firstPublicationDate 1947
genre design theory
graphic design
visual communication
hasEdition revised edition
hasIllustrations true
hasReception considered a classic in graphic design literature
described as seminal in modernist design thought
illustrationBy Paul Rand
influenced corporate identity design practice
design educators
graphic designers
language English
mainSubject corporate identity
design philosophy
form and function in design
graphic design
layout
modernist design
symbolism in design
typography
visual communication principles
visual hierarchy
notableFor articulating Paul Rand's modernist design philosophy
clarity and economy of visual communication
influence on 20th-century graphic design
philosophyEmphasizes clarity
functionality
integration of form and content
problem-solving in design
simplicity
use of symbols
publisher Wittenborn
reissueDate 2014
reissuedBy Chronicle Books
structureIncludes case studies
essays
visual examples
targetAudience design educators
design students
graphic designers
timePeriodDiscussed 20th-century design

Referenced by (3)

Full triples — surface form annotated when it differs from this entity's canonical label.

Paul Rand authorOf Thoughts on Design
Paul Rand notableWork Thoughts on Design
A Designer’s Art relatedTo Thoughts on Design