A Designer’s Art
E85387
A Designer’s Art is a seminal book by graphic designer Paul Rand that explores his philosophy, principles, and influential work in modern visual communication and corporate identity design.
Statements (44)
| Predicate | Object |
|---|---|
| instanceOf |
book
→
|
| author |
Paul Rand
→
|
| contains |
case studies of identity programs
→
essays on design theory → illustrations of Paul Rand’s work → |
| countryOfOrigin |
United States
→
|
| describedAs |
influential text on corporate identity
→
seminal work in graphic design literature → |
| describes |
Paul Rand’s approach to corporate identity
→
Paul Rand’s approach to visual communication → Paul Rand’s design philosophy → |
| emphasizes |
clarity in communication
→
integration of word and image → problem-solving in design → the designer’s responsibility to the viewer → |
| focusesOn |
function in visual communication
→
relationship between form and content → simplicity in design → symbolism in design → typography in graphic design → use of imagery in communication → |
| genre |
design book
→
non-fiction → |
| hasInfluenceOn |
corporate identity design practice
→
design education → modern graphic design → |
| hasPerspective |
modernist approach to design
→
|
| language |
English
→
|
| mainSubject |
corporate identity design
→
design philosophy → design principles → graphic design → visual communication → |
| notableWorkOf |
Paul Rand
→
|
| partOf |
Paul Rand’s collected writings on design
→
|
| relatedTo |
Thoughts on Design
→
|
| targetAudience |
branding professionals
→
design educators → design students → graphic designers → |
| workFeatured |
ABC logo designs
→
IBM logo designs → UPS logo designs → Westinghouse identity designs → |