New Labour project
E94801
The New Labour project was a political rebranding and modernization strategy of the UK Labour Party in the 1990s and 2000s, associated with leaders like Tony Blair and Gordon Brown, that aimed to reposition the party toward the political centre.
Observed surface forms (1)
| Surface form | Occurrences |
|---|---|
| The New Labour ethic | 1 |
Statements (47)
| Predicate | Object |
|---|---|
| instanceOf |
modernisation programme
ⓘ
political project ⓘ political rebranding strategy ⓘ |
| aimedTo |
broaden Labour’s electoral appeal
ⓘ
distance Labour from traditional hard-left image ⓘ reposition the Labour Party toward the political centre ⓘ |
| appliesTo | Labour Party (UK) ⓘ |
| associatedWith |
Andy Coulson
ⓘ
surface form:
Alastair Campbell
Gordon Brown NERFINISHED ⓘ Peter Mandelson NERFINISHED ⓘ Philip Gould NERFINISHED ⓘ Tony Blair NERFINISHED ⓘ |
| communicationStrategy |
intensive use of focus groups
ⓘ
professionalised political marketing ⓘ spin doctoring ⓘ |
| country | United Kingdom ⓘ |
| criticisedFor |
centralising party control
ⓘ
embracing neoliberal economic ideas ⓘ weakening Labour’s traditional socialist identity ⓘ |
| electoralTarget |
middle-class voters
ⓘ
swing voters in marginal constituencies ⓘ |
| focus |
electoral pragmatism
ⓘ
media management ⓘ message discipline ⓘ |
| hasKeyFigure |
Gordon Brown
NERFINISHED
ⓘ
Peter Mandelson NERFINISHED ⓘ Tony Blair NERFINISHED ⓘ |
| ideologicalPosition |
Third Way politics
ⓘ
surface form:
Third Way
centre-left ⓘ social democracy ⓘ |
| ideologicalShiftFrom | traditional democratic socialism ⓘ |
| ideologicalShiftTo | Third Way social democracy ⓘ |
| influencedBy |
New Democrats
ⓘ
surface form:
Bill Clinton’s New Democrats
Third Way politics ⓘ |
| partOf | history of the Labour Party (UK) ⓘ |
| policyEmphasis |
constitutional reform
ⓘ
fiscal discipline ⓘ market-friendly economic policies ⓘ public service reform ⓘ tough on crime policies ⓘ |
| resultedIn |
Labour election victories in 2001 and 2005
ⓘ
Labour landslide victory in 1997 UK general election ⓘ |
| significantEvent | Labour Party rebranding as "New Labour" ⓘ |
| slogan |
New Labour
ⓘ
surface form:
New Labour, New Britain
|
| startTime | early 1990s ⓘ |
| timePeriod |
1990s
ⓘ
2000s ⓘ |
Referenced by (3)
Full triples — surface form annotated when it differs from this entity's canonical label.
this entity surface form:
The New Labour ethic