E-Trade

E92989

financial services company online brokerage firm public company

E-Trade is an online brokerage and financial services company known for pioneering electronic trading for retail investors and for its high-profile, humorous advertising campaigns.

Try in SPARQL Jump to: Surface forms Statements Referenced by

All labels observed (9)

Label	Occurrences
E-Trade canonical	6
E*TRADE	2
E*TRADE Financial Corporation	2
E*TRADE Bank	1
E*TRADE Securities	1
E*TRADE Securities LLC	1
E-Trade Baby advertising character	1
Power E*TRADE	1
Trade*Plus (precursor to E-Trade)	1

Statements (50)

Predicate	Object
instanceOf	financial services company ⓘ online brokerage firm ⓘ public company ⓘ
acquiredBy	Morgan Stanley ⓘ
acquisitionAnnouncementDate	2020-02-20 ⓘ
acquisitionCompletionDate	2020-10-02 ⓘ
competitor	Charles Schwab Corporation ⓘ surface form: Charles Schwab Fidelity Investments ⓘ Robinhood Markets ⓘ surface form: Robinhood TD Ameritrade ⓘ
country	United States of America ⓘ surface form: United States
delisted	2020 ⓘ
formerHeadquartersLocation	Menlo Park, California ⓘ New York City ⓘ
foundedBy	Bernard A. Newcomb ⓘ William A. Porter ⓘ
hasSubsidiary	E-Trade self-linksurface differs ⓘ surface form: ETRADE Bank E-Trade self-linksurface differs ⓘ surface form: ETRADE Securities LLC
headquartersLocation	Arlington, Virginia ⓘ
inception	1982 ⓘ
industry	financial services ⓘ online brokerage ⓘ
knownFor	E-Trade self-linksurface differs ⓘ surface form: E-Trade Baby advertising character Super Bowl commercials ⓘ humorous advertising campaigns ⓘ online discount brokerage ⓘ pioneering electronic trading for retail investors ⓘ
languageOfWorkOrName	English ⓘ
listedOn	NASDAQ ⓘ
offersService	ETF trading ⓘ banking services ⓘ brokerage accounts ⓘ fixed income trading ⓘ futures trading ⓘ margin lending ⓘ mutual fund trading ⓘ online stock trading ⓘ options trading ⓘ retirement accounts ⓘ
originalName	E-Trade self-linksurface differs ⓘ surface form: E*TRADE Securities TradePlus ⓘ
parentCompany	Morgan Stanley ⓘ
providesPlatform	E-Trade self-linksurface differs ⓘ surface form: Power E*TRADE mobile trading applications ⓘ web-based trading platform ⓘ
regulator	Financial Industry Regulatory Authority ⓘ Securities and Exchange Commission ⓘ surface form: U.S. Securities and Exchange Commission
targetCustomer	retail investors ⓘ
tickerSymbol	ETFC ⓘ
website	https://us.etrade.com ⓘ

How these facts were elicited

The pipeline generated the facts above by prompting gpt-5.1 with this entity's name + description and the instruction below.

Instruction

You are a knowledge base construction expert. Given a subject entity and a description of it, return factual statements that you know for the subject as a JSON list of dictionaries(triples), where keys must be "subject", "predicate" and "object". The number of facts may be very high, between 25 to 50 or more, for very popular subjects. For less popular subjects, the number of facts can be very low, like 5 or 10.

# Requirements
- If you don't know the subject at all, return an empty list.
- If the subject is not a named entity, return an empty list.
- Include at least one triple where predicate is "instanceOf".
- Do not get too wordy.
- Separate several objects into multiple triples with one object.

Input

Subject: E-Trade
Description of subject: E-Trade is an online brokerage and financial services company known for pioneering electronic trading for retail investors and for its high-profile, humorous advertising campaigns.

Referenced by (16)

Full triples — surface form annotated when it differs from this entity's canonical label.

Super Bowl XXXV → halftimeShowSponsor → E-Trade ⓘ

E-Trade → originalName → E-Trade self-linksurface differs ⓘ

this entity surface form: E*TRADE Securities

E-Trade → knownFor → E-Trade self-linksurface differs ⓘ

this entity surface form: E-Trade Baby advertising character

E-Trade → hasSubsidiary → E-Trade self-linksurface differs ⓘ

this entity surface form: E*TRADE Bank

E-Trade → hasSubsidiary → E-Trade self-linksurface differs ⓘ

this entity surface form: E*TRADE Securities LLC

E-Trade → providesPlatform → E-Trade self-linksurface differs ⓘ

this entity surface form: Power E*TRADE

Morgan Stanley → subsidiary → E-Trade ⓘ

this entity surface form: E*TRADE

Super Bowl XXXV halftime show → sponsor → E-Trade ⓘ

TradePlus → successor → E-Trade ⓘ

TradePlus → laterKnownAs → E-Trade ⓘ

ETFC → represents → E-Trade ⓘ

this entity surface form: E*TRADE Financial Corporation

ETFC → brand → E-Trade ⓘ

subject surface form: E*TRADE Financial Corporation

this entity surface form: E*TRADE

ETFC → issuer → E-Trade ⓘ

this entity surface form: E*TRADE Financial Corporation

William A. Porter → coFounded → E-Trade ⓘ

William A. Porter → employer → E-Trade ⓘ

William A. Porter → founded → E-Trade ⓘ

this entity surface form: Trade*Plus (precursor to E-Trade)