A Diamond Is Forever
E890431
"A Diamond Is Forever" is the iconic advertising slogan that helped establish diamonds as the ultimate symbol of eternal love and commitment in popular culture.
Statements (47)
| Predicate | Object |
|---|---|
| instanceOf | advertising slogan ⓘ |
| associatedCompany | De Beers Group NERFINISHED ⓘ |
| associatedConcept |
foreverness of relationships
ⓘ
luxury ⓘ status ⓘ |
| associatedWith |
engagement rings
ⓘ
romantic relationships ⓘ wedding jewelry ⓘ |
| awardOrRanking | one of the best advertising slogans of the 20th century ⓘ |
| client | De Beers Consolidated Mines NERFINISHED ⓘ |
| countryOfOrigin |
United States of America
ⓘ
surface form:
United States
|
| createdBy | Frances Gerety NERFINISHED ⓘ |
| createdFor | N.W. Ayer & Son NERFINISHED ⓘ |
| culturalStatus |
iconic slogan
ⓘ
widely recognized phrase ⓘ |
| field |
advertising
ⓘ
marketing ⓘ |
| firstUsedIn | De Beers advertising campaign ⓘ |
| impactOnCulture | helped normalize diamond engagement rings in Western culture ⓘ |
| impactOnEconomy | increased consumer demand for diamonds ⓘ |
| industry | diamond industry ⓘ |
| influenced | global perception of diamonds as romantic necessities ⓘ |
| language | English ⓘ |
| marketingStrategy |
creating social norms around diamond engagement rings
ⓘ
emotional branding ⓘ |
| medium |
print advertising
ⓘ
radio advertising ⓘ television advertising ⓘ |
| message |
a diamond purchase represents enduring value
ⓘ
diamonds symbolize permanence ⓘ |
| notableFor |
linking diamonds with marriage traditions
ⓘ
positioning diamonds as symbols of eternal love ⓘ |
| promotedProduct |
diamond engagement rings
ⓘ
diamonds ⓘ |
| recognizedBy | Advertising Age NERFINISHED ⓘ |
| relatedTo |
diamond engagement ring tradition
ⓘ
romantic gift-giving ⓘ |
| sloganFor | De Beers NERFINISHED ⓘ |
| targetAudience |
couples
ⓘ
prospective grooms ⓘ |
| theme |
eternal love
ⓘ
lifelong commitment ⓘ |
| usedBy | De Beers Group NERFINISHED ⓘ |
| usedFrom | late 1940s ⓘ |
| usedIn |
bridal marketing materials
ⓘ
global advertising campaigns ⓘ |
| yearCoined | 1947 ⓘ |
Referenced by (2)
Full triples — surface form annotated when it differs from this entity's canonical label.