ISOTYPE visual communication system

E88572

The ISOTYPE visual communication system is a pioneering method of using standardized pictograms and charts to present complex social and economic data in a clear, accessible way to broad audiences.


Statements (48)
Predicate Object
instanceOf data visualization system
information design method
pictographic language
visual communication system
abbreviation ISOTYPE
alsoKnownAs ISOTYPE
International System Of Typographic Picture Education
appliedIn educational publications
exhibitions
museums
social statistics reports
corePrinciple clarity and simplicity in visual representation
minimal use of text
repetition of icons to represent quantity
standardization of symbols
countryOfOrigin Austria
designedBy Gerd Arntz
designedFor broad audiences
international audiences
people with limited literacy
developedBy Otto Neurath
developedWithContributionFrom Marie Neurath
field data visualization
graphic design
information design
visual education
historicalContext interwar period in Europe
inception 1920s
circa 1925
influenced modern infographics
public information graphics
statistical illustration in popular media
wayfinding pictograms
influencedBy logical positivism
social reform movements in early 20th century Europe
notableFeature consistent visual grammar for charts
emphasis on comparative statistics
use of simple, flat pictorial symbols
placeOfDevelopment Vienna
purpose to make complex information accessible to broad audiences
to present social and economic data visually
relatedConcept iconography
pictogram
statistical graphics
visual education movement
uses charts
standardized pictograms
statistical graphics

Referenced by (4)
Subject (surface form when different) Predicate
ISOTYPE ("International System of Typographic Picture Education")
abbreviationOf
ISOTYPE visual communication system ("International System Of Typographic Picture Education")
alsoKnownAs
ISOTYPE ("International System of Typographic Picture Education")
fullName
Otto Neurath
knownFor

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