ISOTYPE

E88573

ISOTYPE is a pictorial language and visual communication system developed in the 1920s–30s to present complex social and economic data through standardized icons and charts.

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Observed surface forms (1)

Surface form Occurrences
Isotype 1

Statements (57)

Predicate Object
instanceOf data visualization system
information design method
pictorial language
visual communication system
abbreviationOf ISOTYPE visual communication system
surface form: International System of Typographic Picture Education
appliedIn educational publications
exhibitions
museums
social reform campaigns
basedOn logical empiricism
social statistics
dataDomain demographic data
economic statistics
social statistics
developedBy Gerd Arntz
Marie Neurath
Otto Neurath
developedInCity Vienna
developedInCountry Austria
developedInPeriod 1920s
1930s
field data visualization
education
graphic design
information design
visual communication
fullName ISOTYPE visual communication system
surface form: International System of Typographic Picture Education
hasComponent ISOTYPE charts
ISOTYPE pictograms
ISOTYPE transformer (editorial role)
hasKeyContributor Gerd Arntz
Marie Neurath
Otto Neurath
hasPrinciple consistency of icon style
international comprehensibility
reduction of detail for clarity
separation of content and form
use of repeated symbols instead of scaled symbols
influenced contemporary data visualization
icon-based signage systems
modern infographics
public information graphics
wayfinding pictograms
influencedBy Vienna Circle intellectual environment
languageType non-verbal visual language
notableInstitution Museum of Society and Economy, Vienna
surface form: Gesellschafts- und Wirtschaftsmuseum in Wien
originatedAs Vienna Method of Pictorial Statistics
purpose to make statistics understandable to the general public
to present complex economic data
to present complex social data
renamedFrom Vienna Method of Pictorial Statistics
uses charts
diagrams
limited color palettes
repeated icons to represent quantities
simple geometric forms
standardized pictograms

Referenced by (4)

Full triples — surface form annotated when it differs from this entity's canonical label.

Otto Neurath coDeveloperOf ISOTYPE
Marie Neurath movement ISOTYPE
this entity surface form: Isotype