UC Berkeley Brand and Marketing teams

E86743

brand management team marketing team university administrative unit

The UC Berkeley Brand and Marketing teams are the university units responsible for defining, managing, and promoting Berkeley’s visual identity and overall brand strategy.

Jump to: Surface forms Statements Referenced by

Observed surface forms (2)

Surface form	Occurrences
UC Berkeley brand guidelines	1
UC Berkeley central brand communications	1

Statements (48)

Predicate	Object
instanceOf	brand management team ⓘ marketing team ⓘ university administrative unit ⓘ
affiliation	University of California system ⓘ
collaboratesWith	UC Berkeley academic departments ⓘ UC Berkeley administrative units ⓘ UC Berkeley Office of Communications and Public Affairs ⓘ surface form: UC Berkeley communications offices
country	United States of America ⓘ surface form: United States
employer	communications specialists ⓘ staff designers ⓘ staff marketing professionals ⓘ staff writers ⓘ
field	branding ⓘ communications ⓘ content strategy ⓘ digital marketing ⓘ graphic design ⓘ marketing ⓘ visual design ⓘ
goal	enhance recognition of UC Berkeley globally ⓘ ensure consistent UC Berkeley brand expression ⓘ promote UC Berkeley reputation ⓘ support UC Berkeley enrollment and fundraising efforts ⓘ
language	English ⓘ
locatedIn	Berkeley ⓘ surface form: Berkeley, California
partOf	University of California, Berkeley ⓘ
regulates	use of UC Berkeley brand assets ⓘ use of UC Berkeley colors ⓘ use of UC Berkeley logos ⓘ use of UC Berkeley typography ⓘ
responsibleFor	UC Berkeley brand guidelines ⓘ UC Berkeley brand management ⓘ UC Berkeley brand positioning ⓘ UC Berkeley brand strategy ⓘ UC Berkeley Brand and Marketing teams self-linksurface differs ⓘ surface form: UC Berkeley central brand communications UC Berkeley institutional marketing ⓘ UC Berkeley logo usage standards ⓘ UC Berkeley marketing strategy ⓘ UC Berkeley messaging framework ⓘ UC Berkeley visual identity ⓘ UC Berkeley visual identity system ⓘ
sector	higher education ⓘ
usesBrand	Berkeley Blue ⓘ Cal script mark ⓘ California Gold ⓘ UC Berkeley wordmarks ⓘ surface form: UC Berkeley wordmark
website	https://brand.berkeley.edu ⓘ https://marketing.berkeley.edu ⓘ

Referenced by (3)

Full triples — surface form annotated when it differs from this entity's canonical label.

Berkeley Blue → definedBy → UC Berkeley Brand and Marketing teams ⓘ

this entity surface form: UC Berkeley brand guidelines

UC Berkeley wordmarks → regulatedBy → UC Berkeley Brand and Marketing teams ⓘ

UC Berkeley Brand and Marketing teams → responsibleFor → UC Berkeley Brand and Marketing teams self-linksurface differs ⓘ

this entity surface form: UC Berkeley central brand communications