UC Berkeley wordmarks
E14675
UC Berkeley wordmarks are the official typographic logos of the University of California, Berkeley, typically featuring its name in distinctive fonts and colors for branding and identification.
Observed surface forms (3)
Statements (50)
| Predicate | Object |
|---|---|
| instanceOf |
branding asset
ⓘ
logo system ⓘ typographic logo ⓘ university visual identity element ⓘ |
| appliesTo | University of California, Berkeley ⓘ |
| associatedWith |
UC Berkeley wordmarks
self-linksurface differs
ⓘ
surface form:
UC Berkeley seal (separate official mark)
UC Berkeley wordmarks self-linksurface differs ⓘ
surface form:
University of California, Berkeley athletics marks (separate but related system)
|
| colorScheme |
Berkeley Blue
ⓘ
California Gold ⓘ black ⓘ white ⓘ |
| designedFor |
brand recognition
ⓘ
consistent visual identification of UC Berkeley ⓘ institutional communications ⓘ |
| feature |
distinctive typography
ⓘ
official university colors ⓘ Berkeley ⓘ
surface form:
the name "Berkeley"
University of California, Berkeley ⓘ
surface form:
the name "UC Berkeley"
University of California, Berkeley ⓘ
surface form:
the name "University of California, Berkeley"
vector artwork ⓘ |
| fileType |
print‑ready formats
ⓘ
raster files ⓘ vector files ⓘ web‑optimized formats ⓘ |
| format |
full‑color versions
ⓘ
horizontal configurations ⓘ one‑color versions ⓘ stacked configurations ⓘ |
| governedBy |
UC Berkeley brand guidelines
ⓘ
UC Berkeley visual identity standards ⓘ |
| hasComponent |
departmental lockups
ⓘ
primary wordmark ⓘ secondary wordmarks ⓘ sub‑brand lockups ⓘ |
| partOf | University of California, Berkeley brand identity ⓘ |
| regulatedBy |
UC Berkeley Brand and Marketing teams
ⓘ
UC Berkeley Office of Communications and Public Affairs ⓘ |
| subjectTo |
licensing requirements
ⓘ
trademark protection ⓘ usage approval for commercial products ⓘ |
| usageRestriction |
may not be altered or distorted
ⓘ
must maintain clear space around the logo ⓘ must not be combined with unapproved graphics ⓘ |
| use |
digital media
ⓘ
marketing materials ⓘ merchandise ⓘ official communications ⓘ print media ⓘ signage ⓘ typographic representation of the university name ⓘ |
Referenced by (4)
Full triples — surface form annotated when it differs from this entity's canonical label.
this entity surface form:
University of California, Berkeley athletics marks (separate but related system)
this entity surface form:
UC Berkeley seal (separate official mark)
this entity surface form:
UC Berkeley wordmark