UC Berkeley wordmarks

E14675

UC Berkeley wordmarks are the official typographic logos of the University of California, Berkeley, typically featuring its name in distinctive fonts and colors for branding and identification.

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Statements (50)

Predicate Object
instanceOf branding asset
logo system
typographic logo
university visual identity element
appliesTo University of California, Berkeley
associatedWith UC Berkeley wordmarks self-linksurface differs
surface form: UC Berkeley seal (separate official mark)

UC Berkeley wordmarks self-linksurface differs
surface form: University of California, Berkeley athletics marks (separate but related system)
colorScheme Berkeley Blue
California Gold
black
white
designedFor brand recognition
consistent visual identification of UC Berkeley
institutional communications
feature distinctive typography
official university colors
Berkeley
surface form: the name "Berkeley"

University of California, Berkeley
surface form: the name "UC Berkeley"

University of California, Berkeley
surface form: the name "University of California, Berkeley"

vector artwork
fileType print‑ready formats
raster files
vector files
web‑optimized formats
format full‑color versions
horizontal configurations
one‑color versions
stacked configurations
governedBy UC Berkeley brand guidelines
UC Berkeley visual identity standards
hasComponent departmental lockups
primary wordmark
secondary wordmarks
sub‑brand lockups
partOf University of California, Berkeley brand identity
regulatedBy UC Berkeley Brand and Marketing teams
UC Berkeley Office of Communications and Public Affairs
subjectTo licensing requirements
trademark protection
usage approval for commercial products
usageRestriction may not be altered or distorted
must maintain clear space around the logo
must not be combined with unapproved graphics
use digital media
marketing materials
merchandise
official communications
print media
signage
typographic representation of the university name

Referenced by (4)

Full triples — surface form annotated when it differs from this entity's canonical label.

UC Berkeley wordmarks associatedWith UC Berkeley wordmarks self-linksurface differs
this entity surface form: University of California, Berkeley athletics marks (separate but related system)
UC Berkeley wordmarks associatedWith UC Berkeley wordmarks self-linksurface differs
this entity surface form: UC Berkeley seal (separate official mark)
California Gold usedIn UC Berkeley wordmarks
UC Berkeley Brand and Marketing teams usesBrand UC Berkeley wordmarks
this entity surface form: UC Berkeley wordmark