Moving Forward
E83497
"Moving Forward" was a global advertising slogan used by Toyota to emphasize progress, innovation, and continuous improvement in its brand identity.
Statements (35)
| Predicate | Object |
|---|---|
| instanceOf |
advertising slogan
→
marketing tagline → |
| aimsTo |
differentiate Toyota from competitors
→
reinforce perception of Toyota as forward-looking → reinforce perception of Toyota as innovative → |
| associatedWith |
Toyota marketing campaigns
→
|
| brandPositioning |
customer-focused progress
→
innovative automaker → |
| communicates |
Toyota commitment to innovation
→
Toyota commitment to progress → Toyota commitment to quality improvement → |
| createdFor |
strengthening Toyota global brand
→
|
| emphasizes |
continuous improvement
→
innovation → progress → |
| geographicScope |
international markets
→
|
| hasLanguage |
English
→
|
| hasTheme |
forward motion
→
future orientation → reliability and improvement → technological advancement → |
| medium |
global media campaigns
→
|
| partOf |
Toyota brand identity
→
|
| promotes |
Toyota brand image
→
Toyota vehicles → |
| relatedConcept |
Kaizen
→
Toyota Way → |
| targetIndustry |
automotive industry
→
|
| usedAs |
corporate brand slogan
→
|
| usedBy |
Toyota
→
|
| usedFor |
global advertising
→
|
| usedIn |
online advertising
→
outdoor advertising → print advertisements → television commercials → |
Referenced by (1)
| Subject (surface form when different) | Predicate |
|---|---|
|
Toyota Motor Corporation
→
|
formerSlogan |