Cadbury “Gorilla” commercial
E818756
The Cadbury “Gorilla” commercial is a famous 2007 British TV ad featuring a gorilla passionately drumming to Phil Collins’ “In the Air Tonight” to promote Cadbury Dairy Milk chocolate.
Observed surface forms (1)
| Surface form | Occurrences |
|---|---|
| Cadbury "Gorilla" commercial | 0 |
Statements (50)
| Predicate | Object |
|---|---|
| instanceOf |
British television advertisement
ⓘ
advertising campaign ⓘ television commercial ⓘ |
| advertiser | Cadbury Schweppes NERFINISHED ⓘ |
| agency | Fallon London NERFINISHED ⓘ |
| airedDuring | prime-time TV slots ⓘ |
| airedOn | British television channels ⓘ |
| alsoDistributedOn | online video platforms ⓘ |
| awarded | Cannes Lions Film Grand Prix NERFINISHED ⓘ |
| awardedYear | 2008 ⓘ |
| became | viral video ⓘ |
| brand | Cadbury NERFINISHED ⓘ |
| category | chocolate advertising ⓘ |
| countryOfOrigin | United Kingdom ⓘ |
| creativeDirector | Juan Cabral NERFINISHED ⓘ |
| culturalStatus | iconic UK advertisement of the 2000s ⓘ |
| director | Juan Cabral NERFINISHED ⓘ |
| distributionChannel | YouTube NERFINISHED ⓘ |
| featuredArtist | Phil Collins NERFINISHED ⓘ |
| featuredSong | "In the Air Tonight" NERFINISHED ⓘ |
| featuresActivity | drumming ⓘ |
| featuresCharacter | gorilla ⓘ |
| filmingLocation |
London, England
ⓘ
surface form:
London
|
| firstBroadcastMonth | August 2007 GENERATED ⓘ |
| firstBroadcastYear | 2007 ⓘ |
| focusesOn | emotional engagement rather than product features ⓘ |
| hasParodies | numerous online parodies and homages ⓘ |
| impactOnBrand |
boosted Cadbury Dairy Milk sales
ⓘ
revitalised Cadbury brand image ⓘ |
| language | English ⓘ |
| launchCampaign | Cadbury Dairy Milk "Glass and a Half Full" platform NERFINISHED ⓘ |
| musicReleaseBoost | increased sales of Phil Collins' "In the Air Tonight" NERFINISHED ⓘ |
| narrativeStyle | music-driven ⓘ |
| notableFor |
minimal on-screen branding
ⓘ
unexpected juxtaposition of gorilla and drumming ⓘ use of classic pop song ⓘ |
| objective | rebuild consumer trust after product recall ⓘ |
| portrayedBy | Garon Michael NERFINISHED ⓘ |
| primaryMedium | television ⓘ |
| productAdvertised | Cadbury Dairy Milk NERFINISHED ⓘ |
| productionCompany | Blink Productions NERFINISHED ⓘ |
| publicReception | highly positive ⓘ |
| receivedAward | multiple advertising industry awards ⓘ |
| runtime | approximately 90 seconds ⓘ |
| taglineUsed | A Glass and a Half Full of Joy NERFINISHED ⓘ |
| targetMarket | mass consumer audience ⓘ |
| theme |
anticipation
ⓘ
joy ⓘ |
| usesCostume | gorilla suit ⓘ |
| visualStyle | slow reveal of drumming gorilla ⓘ |
Referenced by (1)
Full triples — surface form annotated when it differs from this entity's canonical label.