Triple
T9740197
| Position | Surface form | Disambiguated ID | Type / Status |
|---|---|---|---|
| Subject | Framestore |
E236166
|
entity |
| Predicate | notableWork |
P4
|
FINISHED |
| Object |
Cadbury “Gorilla” commercial
The Cadbury “Gorilla” commercial is a famous 2007 British TV ad featuring a gorilla passionately drumming to Phil Collins’ “In the Air Tonight” to promote Cadbury Dairy Milk chocolate.
|
E818756
|
NE FINISHED |
How this triple was built (4 steps)
Every LLM step that produced this triple, in pipeline order — named-entity classification, the disambiguation choices (the exact options shown, with the pick highlighted), and the generated description. The batch + timestamp of each is in the Provenance table below.
NER
Named-entity recognition
gpt-5-mini
Instruction
Given a phrase, classify it is english named entity (e.g., persons, organizations, works of art) in Latin script, or not (e.g., literals, dates, URLs, verbose phrases). For disambiguation, the statement where the phrase occurs as object is also given. Please return a JSON object with `phrase` (string, the phrase being analyzed) and `is_ne` (boolean, indicating whether the phrase is a Named Entity).
Input
Phrase: Cadbury “Gorilla” commercial | Statement: [Framestore, notableWork, Cadbury “Gorilla” commercial]
NED1
Entity disambiguation (via context triple)
gpt-5-mini-2025-08-07
Target entity: Cadbury “Gorilla” commercial Context triple: [Framestore, notableWork, Cadbury “Gorilla” commercial]
-
A.
Energizer Bunny campaign
The Energizer Bunny campaign is a long-running, iconic advertising series featuring a relentless pink mechanical rabbit that became a cultural symbol of endurance and brand recognition for Energizer batteries.
-
B.
1984 Super Bowl commercial
The 1984 Super Bowl commercial is Apple’s iconic, dystopian-themed television ad directed by Ridley Scott that introduced the Macintosh and revolutionized the concept of Super Bowl advertising.
-
C.
Got Milk? advertising campaign
The "Got Milk?" advertising campaign is a famous American marketing initiative launched in the 1990s that used humorous, minimalist ads and the iconic milk-mustache imagery to promote milk consumption and became a widely recognized pop culture phenomenon.
-
D.
Coca-Cola commercial "Hey Kid, Catch!"
The Coca-Cola commercial "Hey Kid, Catch!" is a famous 1979 TV ad featuring NFL star "Mean" Joe Greene, whose heartwarming interaction with a young fan made it one of the most iconic and beloved commercials in advertising history.
-
E.
“Pepsi Challenge” marketing campaign
The “Pepsi Challenge” marketing campaign was a famous 1970s blind taste-test promotion in which consumers compared Pepsi and Coca-Cola, helping to boost Pepsi’s market share and public profile.
- F. None of above. chosen
- G. Unsure - the case is ambiguous/there is not enough information to decide.
NEDg
Description generation
gpt-5.1
Instruction
Generate a one-sentence description of the target entity. You are given a context triple in the form (subject, predicate, object), where the object is the target entity. # Instructions Use the triple to infer relevant information about the entity. Describe the entity based on what is most defining, well-known. Avoid repeating the information from the triple, unless really essential. # Response Format Return only the sentence: "Description: [one-sentence description of the target entity]"
Input
Entity: Cadbury “Gorilla” commercial Triple: [Framestore, notableWork, Cadbury “Gorilla” commercial]
Generated description
The Cadbury “Gorilla” commercial is a famous 2007 British TV ad featuring a gorilla passionately drumming to Phil Collins’ “In the Air Tonight” to promote Cadbury Dairy Milk chocolate.
NED2
Entity disambiguation (via description)
gpt-5-mini-2025-08-07
Target entity: Cadbury “Gorilla” commercial Target entity description: The Cadbury “Gorilla” commercial is a famous 2007 British TV ad featuring a gorilla passionately drumming to Phil Collins’ “In the Air Tonight” to promote Cadbury Dairy Milk chocolate.
-
A.
Energizer Bunny campaign
The Energizer Bunny campaign is a long-running, iconic advertising series featuring a relentless pink mechanical rabbit that became a cultural symbol of endurance and brand recognition for Energizer batteries.
-
B.
1984 Super Bowl commercial
The 1984 Super Bowl commercial is Apple’s iconic, dystopian-themed television ad directed by Ridley Scott that introduced the Macintosh and revolutionized the concept of Super Bowl advertising.
-
C.
Got Milk? advertising campaign
The "Got Milk?" advertising campaign is a famous American marketing initiative launched in the 1990s that used humorous, minimalist ads and the iconic milk-mustache imagery to promote milk consumption and became a widely recognized pop culture phenomenon.
-
D.
Coca-Cola commercial "Hey Kid, Catch!"
The Coca-Cola commercial "Hey Kid, Catch!" is a famous 1979 TV ad featuring NFL star "Mean" Joe Greene, whose heartwarming interaction with a young fan made it one of the most iconic and beloved commercials in advertising history.
-
E.
“Pepsi Challenge” marketing campaign
The “Pepsi Challenge” marketing campaign was a famous 1970s blind taste-test promotion in which consumers compared Pepsi and Coca-Cola, helping to boost Pepsi’s market share and public profile.
- F. None of above. chosen
Provenance (5 batches)
The batch behind each pipeline step, in order, with when it ran. Timestamps are batch-level — stages were processed in waves, so the object chain (NER → NED1 → NEDg → NED2) reads in order, but predicate / elicitation batches can sit in a different wave.
| Step | Stage | Batch ID | Status | When |
|---|---|---|---|---|
| creating | Elicitation | batch_69ca84d313e88190983ee6ffd0ef60d2 |
completed | March 30, 2026, 2:12 p.m. |
| NER | Named-entity recognition | batch_69cd9f29a5bc8190b2b391017405c71e |
completed | April 1, 2026, 10:41 p.m. |
| NED1 | Entity disambiguation (via context triple) | batch_69d1afe974608190874e2aba2189de80 |
completed | April 5, 2026, 12:42 a.m. |
| NEDg | Description generation | batch_69d1b08ba1f48190830852f9d60e3368 |
completed | April 5, 2026, 12:44 a.m. |
| NED2 | Entity disambiguation (via description) | batch_69d1b124659481909e7a2ecaf01d8a50 |
completed | April 5, 2026, 12:47 a.m. |
Created at: March 30, 2026, 8:22 p.m.