Be All You Can Be

E807960
United States Army slogan advertising slogan recruiting slogan

"Be All You Can Be" is a long-running and iconic U.S. Army recruiting slogan emphasizing personal growth, potential, and self-improvement through military service.

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Statements (48)

Predicate Object
instanceOf United States Army slogan ⓘ
advertising slogan ⓘ
recruiting slogan ⓘ
associatedOrganization United States Department of Defense NERFINISHED ⓘ
United States Department of the Army NERFINISHED ⓘ
associatedWith U.S. Army enlistment programs ⓘ
U.S. Army marketing campaigns ⓘ
country United States of America ⓘ
surface form: United States
creatorOrganization U.S. Army advertising agencies NERFINISHED ⓘ
emphasizes career opportunities in the U.S. Army ⓘ
individual potential ⓘ
personal development through military service ⓘ
focusesOn career advancement ⓘ
education benefits ⓘ
individual achievement ⓘ
skills training ⓘ
genre tagline ⓘ
hasForm short phrase ⓘ
industry military advertising ⓘ
recruitment marketing ⓘ
language English ⓘ
marketingApproach appeal to personal potential ⓘ
aspirational branding ⓘ
medium outdoor advertising ⓘ
print advertising ⓘ
radio advertising ⓘ
recruiting brochures ⓘ
television advertising ⓘ
messageType motivational message ⓘ
recruitment message ⓘ
notableFor high public recognition in the United States ⓘ
iconic status in U.S. military advertising ⓘ
longevity as a recruiting slogan ⓘ
purpose military recruitment ⓘ
relatedConcept patriotism ⓘ
self‑actualization ⓘ
service to country ⓘ
sloganFor U.S. Army National Guard NERFINISHED ⓘ
U.S. Army Reserve NERFINISHED ⓘ
U.S. Army active duty ⓘ
targetAudience potential U.S. Army recruits ⓘ
young adults in the United States ⓘ
theme personal growth ⓘ
realizing potential ⓘ
self‑improvement ⓘ
usedBy United States Army ⓘ
usedIn U.S. Army recruiting posters NERFINISHED ⓘ
U.S. Army television commercials ⓘ

Referenced by (2)

Full triples — surface form annotated when it differs from this entity's canonical label.

Army Strong → relatedTo → Be All You Can Be ⓘ
"Army Strong" slogan → follows → Be All You Can Be ⓘ
subject surface form: Army Strong