Just Say No anti-drug campaign
E753240
The "Just Say No" anti-drug campaign was a prominent 1980s U.S. initiative, led by First Lady Nancy Reagan, that encouraged children and teenagers to refuse illegal drugs through simple, direct refusal.
Observed surface forms (1)
| Surface form | Occurrences |
|---|---|
| Just Say No campaign | 1 |
Statements (43)
| Predicate | Object |
|---|---|
| instanceOf |
anti-drug campaign
ⓘ
public awareness campaign ⓘ slogan ⓘ |
| aimedAt |
children
ⓘ
teenagers ⓘ |
| associatedWith |
United States federal anti-drug policy
NERFINISHED
ⓘ
War on Drugs NERFINISHED ⓘ |
| communicationApproach | abstinence-only message on drugs ⓘ |
| communicationStyle | short memorable catchphrase ⓘ |
| country |
United States of America
ⓘ
surface form:
United States
|
| criticizedFor |
emphasizing personal willpower over social factors
ⓘ
oversimplifying causes of drug use ⓘ |
| educationalSetting |
elementary schools
ⓘ
high schools ⓘ middle schools ⓘ |
| focus | prevention of drug abuse ⓘ |
| hasCulturalImpact | became widely recognized phrase in American culture ⓘ |
| historicalSignificance | iconic element of 1980s U.S. anti-drug efforts ⓘ |
| influenced | later school anti-drug curricula ⓘ |
| keyMessage |
individual responsibility to refuse drugs
ⓘ
peer pressure resistance ⓘ |
| language | English ⓘ |
| mainProponent | Nancy Reagan NERFINISHED ⓘ |
| mediaCoverage | extensive U.S. media coverage in the 1980s ⓘ |
| method | simple direct refusal of drugs ⓘ |
| notableFigure | Nancy Reagan NERFINISHED ⓘ |
| politicalContext | Reagan administration NERFINISHED ⓘ |
| positionHeldByLeader | First Lady of the United States NERFINISHED ⓘ |
| promotedBy |
Office of the First Lady of the United States
NERFINISHED
ⓘ
community organizations ⓘ various U.S. schools ⓘ |
| purpose |
discourage illegal drug use
ⓘ
promote drug refusal skills ⓘ |
| significantPeriod | 1980s ⓘ |
| sloganText | Just Say No NERFINISHED ⓘ |
| startTime | early 1980s ⓘ |
| targetBehavior | refusal to experiment with illegal drugs ⓘ |
| theme | personal empowerment against drug offers ⓘ |
| usedIn |
community events
ⓘ
print advertising ⓘ public service announcements ⓘ school-based programs ⓘ television advertising ⓘ |
Referenced by (2)
Full triples — surface form annotated when it differs from this entity's canonical label.
subject surface form:
Anne Frances Robbins
this entity surface form:
Just Say No campaign