Kool-Aid

E750299

Kool-Aid is a popular flavored drink mix best known for its brightly colored powdered beverages and the iconic Kool-Aid Man mascot.

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All labels observed (1)

Label Occurrences
Kool-Aid canonical 2

Statements (47)

Predicate Object
instanceOf beverage mix
drink mix brand
powdered soft drink
advertisingMedium digital media
print advertising
television commercials
associatedWith American popular culture
Kool-Aid Man catchphrase "Oh yeah!"
brandOwner Kraft Heinz NERFINISHED
colorCharacteristic bright colors
countryOfOrigin United States of America
surface form: United States
creator Edwin Perkins NERFINISHED
culturalMeaning unquestioning obedience or belief (in phrase "drink the Kool-Aid")
developedBy Edwin Perkins NERFINISHED
flavorType fruit-flavored
genre non-carbonated soft drink
hasCulturalReference phrase "drink the Kool-Aid"
hasGenre mass-market consumer beverage
hasMascot Kool-Aid Man NERFINISHED
hasProductType multi-serve containers
regular sugar-added variants
single-serve packets
sugar-free variants
hasSlogan Oh yeah!
inception 1927
marketedAs soft drink mix
notableFor Kool-Aid Man mascot
brightly colored powdered beverages
originalName Fruit Smack NERFINISHED
ownedBy Kraft Heinz NERFINISHED
packaging bottles
canisters
sachets
partOf Kraft Heinz beverage portfolio
productForm liquid drink mix
powdered drink mix
ready-to-drink beverage
soldIn Latin America NERFINISHED
North America
various international markets
targetAudience children
families
typicalPreparation mixed with water
often sweetened with sugar
usedFor casual refreshments
children's parties
home-prepared soft drinks

Referenced by (2)

Full triples — surface form annotated when it differs from this entity's canonical label.

Kraft Foods brand Kool-Aid
General Foods product Kool-Aid