General Foods

E242232

General Foods was a major American processed food company known for popular consumer brands and extensive radio and television sponsorships in the mid-20th century.

All labels observed (1)

Label Occurrences
General Foods canonical 3

How this entity was disambiguated

Statements (48)

Predicate Object
instanceOf corporation
food company
acquired Birds Eye
Jell-O Company
Maxwell House
acquiredBy Philip Morris Companies Inc.
acquisitionDate 1985
brandStrategy umbrella branding of multiple food lines
businessModel mass-market packaged foods
category Brand name food products
Defunct food and drink companies of the United States
country United States of America
surface form: United States
distributionChannel supermarkets and grocery stores
foundedBy C. W. Post
surface form: Charles William Post
headquartersLocation Battle Creek
surface form: Battle Creek, Michigan

White Plains
surface form: White Plains, New York
inception 1895
industry food manufacturing
processed foods
knownFor extensive radio sponsorships
extensive television sponsorships
popular consumer brands
market North America
international
mergedInto Kraft Foods
surface form: Kraft General Foods
mergerDate 1989
notableFor early use of national network radio advertising
heavy sponsorship of prime-time television in the 1950s
originalName Postum Cereal Company
parentCompany Philip Morris Companies Inc.
precededBy Postum Cereal Company
product Walter Baker & Company chocolate brand
surface form: Baker’s Chocolate

Birds Eye
Jell-O
Kool-Aid
Log Cabin Syrup
Maxwell House
Minute Rice
Post cereals
Sanka
Tang
sponsored The George Burns and Gracie Allen Show
surface form: The Burns and Allen Show

The General Foods Golden Hour
The Jack Benny Program
radio programs
television programs
successor Kraft Foods
timePeriodOfProminence mid-20th century

How these facts were elicited

Referenced by (3)

Full triples — surface form annotated when it differs from this entity's canonical label.

My Favorite Husband laterSponsoredBy General Foods
Jell-O previousOwner General Foods
Postum Cereal Company predecessorOf General Foods