America Runs on Dunkin'
E725754
"America Runs on Dunkin'" is a long-running advertising slogan that emphasizes Dunkin's role as a daily fuel and routine staple for Americans, particularly through its coffee and baked goods.
Statements (44)
| Predicate | Object |
|---|---|
| instanceOf | advertising slogan ⓘ |
| associatedWithProductCategory |
coffee shops
ⓘ
donut shops ⓘ |
| brandAssociatedWith |
Dunkin'
NERFINISHED
ⓘ
Dunkin' Donuts NERFINISHED ⓘ |
| emotionalAppeal |
comfort
ⓘ
habit and routine ⓘ reliability ⓘ |
| emphasizes |
accessibility
ⓘ
affordability ⓘ speed ⓘ |
| geographicFocus | United States NERFINISHED ⓘ |
| goal |
differentiate Dunkin' from competitors
ⓘ
increase brand loyalty ⓘ reinforce daily usage of Dunkin' products ⓘ |
| industry | food and beverage ⓘ |
| language | English ⓘ |
| medium |
digital advertising
ⓘ
in-store marketing ⓘ outdoor advertising ⓘ radio advertising ⓘ television advertising ⓘ |
| message |
Dunkin' is an essential part of Americans' routines
NERFINISHED
ⓘ
Dunkin' products power Americans' daily lives ⓘ |
| portraysBrandAs |
daily necessity
ⓘ
part of American culture ⓘ source of energy ⓘ |
| productFocus |
baked goods
ⓘ
breakfast items ⓘ coffee ⓘ |
| sloganFor |
coffee chain
ⓘ
quick-service restaurant brand ⓘ |
| targetAudience |
American consumers
ⓘ
coffee drinkers ⓘ daily commuters ⓘ |
| theme |
convenience
ⓘ
daily routine ⓘ everyday fuel ⓘ |
| timeCharacteristic | long-running campaign ⓘ |
| usedBy |
Dunkin'
NERFINISHED
ⓘ
Dunkin' Donuts NERFINISHED ⓘ |
| usedIn |
brand positioning
ⓘ
national advertising campaigns ⓘ regional advertising campaigns ⓘ |
Referenced by (1)
Full triples — surface form annotated when it differs from this entity's canonical label.