Standard of the World
E69352
"Standard of the World" was a historic Cadillac advertising slogan that positioned the brand as the benchmark for luxury and automotive excellence.
Statements (47)
| Predicate | Object |
|---|---|
| instanceOf |
Cadillac slogan
→
advertising slogan → |
| associatedCompany |
General Motors
→
|
| associatedConcept |
brand prestige
→
premium pricing → status symbol → |
| associatedWithBrand |
Cadillac
→
|
| brandCategory |
luxury automotive brand slogan
→
|
| brandPositioningTheme |
luxury leadership
→
quality leadership → technological leadership → |
| connotation |
engineering excellence
→
global benchmark of quality → prestige → |
| countryOfOrigin |
United States
→
|
| emphasizedAttribute |
craftsmanship
→
engineering quality → luxury features → prestige ownership experience → reliability → |
| historicalSignificance |
one of Cadillac’s best-known historic slogans
→
|
| industry |
automotive
→
|
| language |
English
→
|
| marketingGoal |
elevate Cadillac above competing luxury car brands
→
|
| medium |
brochures
→
magazine advertising → newspaper advertising → outdoor advertising → print advertising → |
| messageType |
comparative positioning claim
→
quality claim → |
| notableFor |
associating Cadillac with top-tier luxury
→
long-term use in Cadillac brand communications → |
| positionedBrandAs |
benchmark for automotive excellence
→
benchmark for luxury → |
| productTypePromoted |
luxury automobiles
→
|
| relatedTo |
Cadillac brand identity
→
Cadillac marketing history → |
| scope |
global brand image
→
|
| targetMarket |
affluent car buyers
→
luxury automobile consumers → |
| timePeriod |
20th century
→
|
| usedBy |
Cadillac
→
Cadillac Division of General Motors → |
| usedFor |
brand differentiation
→
brand image building → reinforcing Cadillac’s premium positioning → |
Referenced by (1)
| Subject (surface form when different) | Predicate |
|---|---|
|
Cadillac
→
|
formerSlogan |