Coors Light

E671867

Coors Light is a popular American light lager beer known for its crisp taste and cold-activated “mountain” branding.

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Statements (47)

Predicate Object
instanceOf American beer
beer brand
light lager
advertisingFocus outdoor lifestyle
sports sponsorships
alcoholByVolume approximately 4.2%
bitterness low
brandOf light beer
breweryLocation Golden, Colorado NERFINISHED
caloriesPer12oz approximately 102 calories
carbonationLevel high
category mass-market lager
color pale straw
countryOfOrigin United States of America
surface form: United States
fermentation bottom-fermented
flavorProfile light body
low hop aroma
mild malt flavor
hasVariant Coors Light Aluminum Pint NERFINISHED
Coors Light Tallboy can NERFINISHED
introduced 1978
introducedBy Coors Brewing Company NERFINISHED
knownFor cold-activated can
crisp taste
mountain branding
labelFeature Rocky Mountains imagery
mountains that turn blue when cold
manufacturer Coors Brewing Company NERFINISHED
marketedAs light beer
low-calorie beer
notablePackagingInnovation cold-activated ink on label
ownedBy Molson Coors NERFINISHED
parentCompany Molson Coors Beverage Company NERFINISHED
primaryMarket North America NERFINISHED
servingTemperature cold
slogan The World’s Most Refreshing Beer
soldIn bottles
cans
draft
style American light lager
taglineTheme cold refreshment
targetAudience mainstream beer drinkers
usesIngredient barley malt
corn adjuncts
hops
water
yeast

Referenced by (8)

Full triples — surface form annotated when it differs from this entity's canonical label.

Coors Brewing Company brand Coors Light
Miller Genuine Draft competitor Coors Light
Miller Lite competitor Coors Light
MillerCoors (U.S. joint venture with Molson Coors) marketedBrand Coors Light
subject surface form: MillerCoors
Sterling Marlin notableCarSponsor Coors Light
Coors Brewing Company product Coors Light