The Ultimate Driving Machine
E63989
The Ultimate Driving Machine is the iconic marketing slogan used by BMW to emphasize its focus on performance-oriented, premium driving experiences.
Statements (32)
| Predicate | Object |
|---|---|
| instanceOf |
advertising slogan
ⓘ
marketing tagline ⓘ |
| associatedWithBrand | BMW ⓘ |
| brandCategory | luxury automobiles ⓘ |
| conveysBrandPositioning | BMW as a performance luxury automaker ⓘ |
| conveysBrandValues |
driving pleasure
ⓘ
engineering excellence ⓘ premium quality ⓘ sportiness ⓘ |
| creatorOrganization | BMW marketing department ⓘ |
| describes | BMW vehicles ⓘ |
| emphasizes |
driver-focused engineering
ⓘ
driving performance ⓘ premium driving experience ⓘ sporty handling ⓘ |
| goal |
differentiate BMW from competitors
ⓘ
highlight driving dynamics ⓘ reinforce premium brand perception ⓘ |
| industry | automotive ⓘ |
| language | English ⓘ |
| medium | slogan text ⓘ |
| regionPrimarilyUsed |
North America
ⓘ
United States of America ⓘ
surface form:
United States
|
| relatedConcept |
BMW brand identity
ⓘ
BMW performance image ⓘ |
| targetMarket |
performance-oriented drivers
ⓘ
premium car buyers ⓘ |
| usedBy | BMW ⓘ |
| usedIn |
BMW advertising campaigns
ⓘ
BMW digital marketing ⓘ BMW print advertisements ⓘ BMW television commercials ⓘ |
Referenced by (1)
Full triples — surface form annotated when it differs from this entity's canonical label.