Forward Look styling (1950s)
E602200
Forward Look styling (1950s) was Chrysler’s dramatic, futuristic design language characterized by sleek, low-slung bodies, prominent tailfins, and bold use of chrome that helped define American automotive style in that decade.
Statements (48)
| Predicate | Object |
|---|---|
| instanceOf |
automotive design language
ⓘ
car styling theme ⓘ |
| appliedByBrand |
Chrysler
NERFINISHED
ⓘ
DeSoto NERFINISHED ⓘ Dodge NERFINISHED ⓘ Imperial NERFINISHED ⓘ Plymouth NERFINISHED ⓘ |
| associatedWith |
mid-century modern automotive design
ⓘ
postwar optimism in the United States ⓘ |
| characteristicFeature |
bold use of chrome
ⓘ
low-slung bodies ⓘ projecting headlamps ⓘ prominent tailfins ⓘ sleek body lines ⓘ swept-back rooflines ⓘ wraparound windshields ⓘ |
| contrastedWith | more conservative early-1950s car styling ⓘ |
| countryOfOrigin |
United States of America
ⓘ
surface form:
United States
|
| designer | Virgil Exner NERFINISHED ⓘ |
| designPhilosophy |
aircraft-inspired forms
ⓘ
futuristic appearance ⓘ motion even at rest ⓘ |
| developedBy | Chrysler Corporation NERFINISHED ⓘ |
| emphasizedElement |
dramatic rear fender fins
ⓘ
long rear overhangs ⓘ lower rooflines ⓘ swept-back tail treatment ⓘ two-tone and three-tone paint schemes ⓘ |
| firstFullImplementation | 1957 Chrysler models ⓘ |
| goal |
differentiate Chrysler from General Motors and Ford
ⓘ
make Chrysler products appear longer, lower, and wider ⓘ |
| influenced |
American car styling of the late 1950s
ⓘ
tailfin trend in U.S. automobiles ⓘ |
| influencedBy |
aeronautical design
ⓘ
jet age aesthetics ⓘ space age imagery ⓘ |
| introducedInModelYear | 1955 ⓘ |
| legacy |
iconic representation of 1950s American car design
ⓘ
increased public attention to Chrysler design ⓘ |
| marketingRole | unified styling identity for Chrysler brands ⓘ |
| notableExampleModel |
1957 Chrysler 300C
NERFINISHED
ⓘ
1957 DeSoto Adventurer NERFINISHED ⓘ 1957 Dodge Custom Royal NERFINISHED ⓘ 1957 Plymouth Belvedere NERFINISHED ⓘ |
| notableModelYear | 1957 ⓘ |
| slogan | The Forward Look NERFINISHED ⓘ |
| timePeriod | 1950s ⓘ |
| visualIdentityElement | Forward Look twin boomerang logo NERFINISHED ⓘ |
Referenced by (1)
Full triples — surface form annotated when it differs from this entity's canonical label.