Spark by Hilton
E574566
Spark by Hilton is a value-driven hotel brand in the Hilton portfolio that focuses on providing reliable, comfortable stays with essential amenities at an affordable price point.
Statements (33)
| Predicate | Object |
|---|---|
| instanceOf | hotel brand ⓘ |
| amenityType | essential amenities ⓘ |
| bookingChannel |
Hilton direct channels
ⓘ
online travel agencies ⓘ |
| brandCategory | select-service hotel brand ⓘ |
| brandDifferentiator |
Hilton-backed reliability at lower price point
ⓘ
focus on essentials over extras ⓘ |
| brandOwner | Hilton NERFINISHED ⓘ |
| brandPortfolio | Hilton portfolio of brands ⓘ |
| brandPositioning | value-driven ⓘ |
| brandPromise | reliable, comfortable stay at a great value ⓘ |
| competesWith |
economy hotel brands
ⓘ
midscale hotel brands ⓘ |
| customerExperience |
no-frills comfort
ⓘ
streamlined essentials ⓘ |
| designPhilosophy | simplicity and functionality ⓘ |
| focus |
comfortable stays
ⓘ
essential amenities ⓘ reliable stays ⓘ |
| geographicScope | international expansion potential ⓘ |
| industry |
hospitality industry
ⓘ
hotel industry ⓘ |
| loyaltyProgram | Hilton Honors NERFINISHED ⓘ |
| marketSegment |
premium economy hotel segment
ⓘ
value segment ⓘ |
| parentOrganization | Hilton Worldwide Holdings Inc. NERFINISHED ⓘ |
| pricingStrategy |
budget-friendly rates
ⓘ
value-based pricing ⓘ |
| serviceModel | limited-service hotel ⓘ |
| targetCustomer |
cost-conscious travelers
ⓘ
value-conscious travelers ⓘ |
| valueProposition |
affordable price point
ⓘ
consistent quality ⓘ |
Referenced by (1)
Full triples — surface form annotated when it differs from this entity's canonical label.