Leo Burnett Worldwide
E559715
Leo Burnett Worldwide is a globally recognized advertising agency network known for its creative brand campaigns and iconic marketing characters.
All labels observed (2)
| Label | Occurrences |
|---|---|
| Leo Burnett Company, Inc. | 2 |
| Leo Burnett Worldwide canonical | 1 |
Statements (50)
| Predicate | Object |
|---|---|
| instanceOf |
advertising agency network
ⓘ
multinational company ⓘ |
| countryOfOrigin |
United States of America
ⓘ
surface form:
United States
|
| developedCharacter |
Allstate’s “Good Hands” iconography
NERFINISHED
ⓘ
Jolly Green Giant NERFINISHED ⓘ Keebler Elves NERFINISHED ⓘ Marlboro Man NERFINISHED ⓘ Maytag Repairman NERFINISHED ⓘ Pillsbury Doughboy NERFINISHED ⓘ Tony the Tiger NERFINISHED ⓘ Toucan Sam NERFINISHED ⓘ |
| founded | 1935 ⓘ |
| foundedBy | Leo Burnett NERFINISHED ⓘ |
| foundingLocation | Chicago, Illinois, United States NERFINISHED ⓘ |
| hasKeyPerson | Leo Burnett (founder) NERFINISHED ⓘ |
| hasNotableClient |
Allstate
NERFINISHED
ⓘ
Coca-Cola NERFINISHED ⓘ Fiat Chrysler Automobiles NERFINISHED ⓘ Kellogg’s NERFINISHED ⓘ McDonald’s NERFINISHED ⓘ Philip Morris (historically) NERFINISHED ⓘ Procter & Gamble NERFINISHED ⓘ Samsung NERFINISHED ⓘ |
| hasNotableFounder | Leo Burnett NERFINISHED ⓘ |
| hasOfficeIn |
Africa
NERFINISHED
ⓘ
Asia NERFINISHED ⓘ Europe NERFINISHED ⓘ Latin America NERFINISHED ⓘ Middle East NERFINISHED ⓘ North America NERFINISHED ⓘ |
| hasSubsidiary | Arc Worldwide NERFINISHED ⓘ |
| headquartersLocation | Chicago, Illinois, United States NERFINISHED ⓘ |
| industry |
advertising
ⓘ
marketing ⓘ |
| knownFor |
consumer packaged goods advertising
ⓘ
creative brand campaigns ⓘ iconic advertising characters ⓘ |
| motto | “Humankind” (philosophy emphasizing human-centered creativity) ⓘ |
| notableCampaign |
Marlboro Man campaign for Marlboro
NERFINISHED
ⓘ
McDonald’s brand and menu advertising ⓘ “Fly the Friendly Skies” for United Airlines NERFINISHED ⓘ “You’re in Good Hands” for Allstate ⓘ |
| offersService |
brand strategy
ⓘ
creative development ⓘ digital marketing ⓘ integrated marketing communications ⓘ media services ⓘ |
| parentOrganization | Publicis Groupe NERFINISHED ⓘ |
| partOf | Publicis Groupe NERFINISHED ⓘ |
| subsidiaryOf | Publicis Groupe NERFINISHED ⓘ |
Referenced by (3)
Full triples — surface form annotated when it differs from this entity's canonical label.
this entity surface form:
Leo Burnett Company, Inc.
this entity surface form:
Leo Burnett Company, Inc.