Triple

T22663205
Position Surface form Disambiguated ID Type / Status
Subject Leo Burnett Worldwide E559715 entity
Predicate notableCampaign P4656 FINISHED
Object Marlboro Man campaign for Marlboro NE NERFINISHED

How this triple was built (2 steps)

Every LLM step that produced this triple, in pipeline order — named-entity classification, the disambiguation choices (the exact options shown, with the pick highlighted), and the generated description. The batch + timestamp of each is in the Provenance table below.

NER Named-entity recognition gpt-5-mini
Instruction
Given a phrase, classify it is english named entity (e.g., persons, organizations, works of art) in Latin script, or not (e.g., literals, dates, URLs, verbose phrases). For disambiguation, the statement where the phrase occurs as object is also given. Please return a JSON object with `phrase` (string, the phrase being analyzed) and `is_ne` (boolean, indicating whether the phrase is a Named Entity).
Input
Phrase: Marlboro Man campaign for Marlboro | Statement: [Leo Burnett Worldwide, notableCampaign, Marlboro Man campaign for Marlboro]
NED1 Entity disambiguation (via context triple) gpt-5-mini-2025-08-07
Target entity: Marlboro Man campaign for Marlboro
Context triple: [Leo Burnett Worldwide, notableCampaign, Marlboro Man campaign for Marlboro]
  • A. "The Disadvantages of You" (Benson & Hedges) advertising campaign
    "The Disadvantages of You" was a late-1960s Benson & Hedges cigarette advertising campaign known for its humorous, visually inventive television spots that highlighted the impractical length of the brand’s 100mm cigarettes.
  • B. Harley Davidson and the Marlboro Man
    Harley Davidson and the Marlboro Man is a 1991 action film blending biker and neo-Western themes, best known for its stylized outlaw duo and cult status despite poor initial reception.
  • C. Marlboro Man chosen
    The Marlboro Man is an iconic advertising figure depicting a rugged cowboy used to promote Marlboro cigarettes and embody a masculine, outdoorsy image.
  • D. Joe Camel
    Joe Camel is a cartoon camel mascot used in controversial advertising campaigns to promote Camel cigarettes, widely criticized for appealing to underage audiences.
  • E. Marlboro
    Marlboro is a small rural town in southern Vermont known for its scenic Green Mountain setting and quiet, sparsely populated character.
  • F. None of above.
  • G. Unsure - the case is ambiguous/there is not enough information to decide.

Provenance (2 batches)

The batch behind each pipeline step, in order, with when it ran. Timestamps are batch-level — stages were processed in waves, so the object chain (NER → NED1 → NEDg → NED2) reads in order, but predicate / elicitation batches can sit in a different wave.

Step Stage Batch ID Status When
creating Elicitation batch_69e2454a158c819093b8e35f5045efb6 completed April 17, 2026, 2:35 p.m.
NER Named-entity recognition batch_69f17660c0c88190bed9fa8f6517eec4 completed April 29, 2026, 3:09 a.m.
Created at: April 17, 2026, 3:08 p.m.