The Most Interesting Man in the World advertising campaign
E556681
The Most Interesting Man in the World advertising campaign is a humorous, long-running series of beer commercials featuring a charismatic, hyperbolically accomplished older gentleman whose exaggerated exploits made the brand’s tagline “Stay thirsty, my friends” widely recognizable.
Statements (47)
| Predicate | Object |
|---|---|
| instanceOf |
advertising campaign
ⓘ
beer advertising campaign ⓘ television commercial series ⓘ |
| aimedAt |
adult audience
ⓘ
beer consumers ⓘ |
| brand | Dos Equis NERFINISHED ⓘ |
| countryOfOrigin |
United States of America
ⓘ
surface form:
United States
|
| culturalImpact |
became a popular internet meme
ⓘ
entered popular culture catchphrases ⓘ inspired parodies ⓘ |
| depicts |
charismatic older gentleman
ⓘ
exaggerated accomplishments ⓘ |
| distributionChannel |
broadcast television
ⓘ
cable television ⓘ internet video platforms ⓘ |
| featuresCharacter | The Most Interesting Man in the World NERFINISHED ⓘ |
| format | short-form commercials ⓘ |
| genre | humorous advertising ⓘ |
| goal |
differentiate Dos Equis from other beer brands
ⓘ
increase brand awareness for Dos Equis ⓘ |
| medium |
online video
ⓘ
social media ⓘ television ⓘ |
| memorableElement |
closing line Stay thirsty, my friends
ⓘ
montage of impossible feats ⓘ |
| notableFor |
creating a widely recognizable tagline
ⓘ
portrayal of an impossibly accomplished man ⓘ viral popularity ⓘ |
| portrays | fictional persona The Most Interesting Man in the World NERFINISHED ⓘ |
| portraysProtagonistAs |
cosmopolitan
ⓘ
hyper-competent ⓘ mysterious ⓘ suave ⓘ |
| primaryLanguage | English ⓘ |
| productAdvertised | Dos Equis beer NERFINISHED ⓘ |
| slogan | Stay thirsty, my friends ⓘ |
| style | hyperbolic storytelling ⓘ |
| tagline | Stay thirsty, my friends ⓘ |
| theme |
adventure
ⓘ
masculinity ⓘ sophistication ⓘ worldliness ⓘ |
| tone | tongue-in-cheek ⓘ |
| usesDevice |
absurdist humor
ⓘ
deadpan narration ⓘ hyperbole ⓘ |
| usesNarrationBy | male voice-over narrator ⓘ |
Referenced by (1)
Full triples — surface form annotated when it differs from this entity's canonical label.
subject surface form:
Dos Equis