CoverGirl
E51749
CoverGirl is a major American cosmetics brand known for its mass-market makeup products and high-profile celebrity spokesmodels.
Observed surface forms (1)
| Surface form | Occurrences |
|---|---|
| Cover Girl | 2 |
Statements (48)
| Predicate | Object |
|---|---|
| instanceOf |
company
ⓘ
cosmetics brand ⓘ |
| brandSlogan |
Easy, Breezy, Beautiful
ⓘ
I Am What I Make Up ⓘ |
| brandType | drugstore cosmetics brand ⓘ |
| country |
United States of America
ⓘ
surface form:
United States
|
| distributionScope | international ⓘ |
| formerParentCompany | Procter & Gamble ⓘ |
| foundedIn |
United States of America
ⓘ
surface form:
United States
|
| hasProductCategory |
blush
ⓘ
eyeliner ⓘ eyeshadow ⓘ face powder ⓘ foundation ⓘ lip gloss ⓘ lipstick ⓘ mascara ⓘ nail polish ⓘ |
| hasSpokesmodel |
Christie Brinkley
ⓘ
Drew Barrymore ⓘ Ellen DeGeneres ⓘ Janelle Monáe ⓘ Katy Perry ⓘ Niki Taylor ⓘ Queen Latifah ⓘ Sofia Vergara ⓘ Tyra Banks ⓘ Tyson Beckford ⓘ Zendaya ⓘ |
| headquartersLocation |
United States of America
ⓘ
surface form:
United States
|
| industry |
beauty industry
ⓘ
cosmetics industry ⓘ |
| knownFor |
affordable makeup products
ⓘ
celebrity spokesmodels ⓘ drugstore cosmetics ⓘ |
| marketingStrategy |
celebrity endorsements
ⓘ
print advertising ⓘ social media campaigns ⓘ television advertising ⓘ |
| marketPosition | mass-market brand ⓘ |
| parentCompany | Coty Inc. ⓘ |
| productType |
cosmetics
ⓘ
makeup ⓘ |
| salesChannel |
drugstores
ⓘ
mass merchandisers ⓘ online retail ⓘ supermarkets ⓘ |
| targetMarket | mass-market consumers ⓘ |
Referenced by (4)
Full triples — surface form annotated when it differs from this entity's canonical label.
this entity surface form:
Cover Girl
this entity surface form:
Cover Girl