CoverGirl

E51749
company cosmetics brand

CoverGirl is a major American cosmetics brand known for its mass-market makeup products and high-profile celebrity spokesmodels.

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All labels observed (3)

Label Occurrences
CoverGirl canonical 6
Cover Girl 3
CoverGirl cosmetics advertising campaigns 1

Statements (48)

Predicate Object
instanceOf company ⓘ
cosmetics brand ⓘ
brandSlogan Easy, Breezy, Beautiful ⓘ
I Am What I Make Up ⓘ
brandType drugstore cosmetics brand ⓘ
country United States of America ⓘ
surface form: United States
distributionScope international ⓘ
formerParentCompany Procter & Gamble ⓘ
foundedIn United States of America ⓘ
surface form: United States
hasProductCategory blush ⓘ
eyeliner ⓘ
eyeshadow ⓘ
face powder ⓘ
foundation ⓘ
lip gloss ⓘ
lipstick ⓘ
mascara ⓘ
nail polish ⓘ
hasSpokesmodel Christie Brinkley ⓘ
Drew Barrymore ⓘ
Ellen DeGeneres ⓘ
Janelle Monáe ⓘ
Katy Perry ⓘ
Niki Taylor ⓘ
Queen Latifah ⓘ
Sofia Vergara ⓘ
Tyra Banks ⓘ
Tyson Beckford ⓘ
Zendaya ⓘ
headquartersLocation United States of America ⓘ
surface form: United States
industry beauty industry ⓘ
cosmetics industry ⓘ
knownFor affordable makeup products ⓘ
celebrity spokesmodels ⓘ
drugstore cosmetics ⓘ
marketingStrategy celebrity endorsements ⓘ
print advertising ⓘ
social media campaigns ⓘ
television advertising ⓘ
marketPosition mass-market brand ⓘ
parentCompany Coty Inc. ⓘ
productType cosmetics ⓘ
makeup ⓘ
salesChannel drugstores ⓘ
mass merchandisers ⓘ
online retail ⓘ
supermarkets ⓘ
targetMarket mass-market consumers ⓘ

Referenced by (10)

Full triples — surface form annotated when it differs from this entity's canonical label.

Maye Musk → workedFor → CoverGirl ⓘ
Gene Kelly → notableWork → CoverGirl ⓘ
this entity surface form: Cover Girl
Rita Hayworth → notableWork → CoverGirl ⓘ
this entity surface form: Cover Girl
Maye Haldeman → hasModeledFor → CoverGirl ⓘ
Nina → hasWorkedFor → CoverGirl ⓘ
subject surface form: Nina Agdal
Eve Arden → notableWork → CoverGirl ⓘ
this entity surface form: Cover Girl
The Red Tour → sponsor → CoverGirl ⓘ
Coty Inc. → ownsBrand → CoverGirl ⓘ
I Am What I Make Up → usedBy → CoverGirl ⓘ
Christie Brinkley → notableWork → CoverGirl ⓘ
this entity surface form: CoverGirl cosmetics advertising campaigns