The Way the Earth Connects
E48739
The Way the Earth Connects is the marketing slogan used by Star Alliance to emphasize its global airline network and worldwide connectivity.
Statements (30)
| Predicate | Object |
|---|---|
| instanceOf |
advertising tagline
→
marketing slogan → |
| associatedWith |
Star Alliance
→
surface form: "Star Alliance global airline network"
|
| brandPositioning |
global reach
→
network strength → seamless global travel experience → |
| highlights |
seamless travel across member airlines
→
worldwide route network → |
| industry |
airline alliances
→
aviation → |
| language | English → |
| marketingFocus |
global network
→
interconnected destinations → international travel → |
| medium |
advertising campaigns
→
brand communications → marketing materials → |
| purpose |
emphasize worldwide connectivity
→
promote Star Alliance network coverage → |
| relatedConcept |
airline alliance marketing
→
global route connectivity → |
| targetAudience |
air travelers
→
frequent flyers → international business travelers → leisure travelers → |
| theme |
earth as a connected whole
→
global connectivity → |
| usedBy | Star Alliance → |
| usedFor |
Star Alliance promotional messaging
→
reinforcing Star Alliance brand identity → |
Referenced by (1)
Full triples — surface form annotated when it differs from this entity's canonical label.