Phat Farm

E440720

Phat Farm is a pioneering urban fashion and lifestyle brand that helped popularize hip-hop-influenced streetwear in mainstream American culture.

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All labels observed (1)

Label Occurrences
Phat Farm canonical 2

Statements (48)

Predicate Object
instanceOf clothing brand
fashion label
streetwear brand
urban fashion brand
associatedWith Def Jam Recordings NERFINISHED
celebrity endorsements
hip hop music industry
urban music videos
brandImage aspirational urban style
hip hop luxury
brandPositioning urban lifestyle brand
brandType lifestyle brand
ready-to-wear brand
coreTheme music-inspired fashion
street culture
urban lifestyle
countryOfOrigin United States of America
surface form: United States
culturalImpact bridged hip hop culture and mainstream fashion
helped commercialize urban streetwear
designInfluence New York street style
classic American sportswear
preppy fashion
foundedBy Russell Simmons NERFINISHED
entrepreneur
hip hop mogul
hasCategory kidswear
menswear
womenswear
hasSubBrand Baby Phat NERFINISHED
industry apparel industry
fashion industry
influencedBy hip hop culture
logoFeature preppy and collegiate-inspired motifs
wordmark "Phat Farm"
market United States NERFINISHED
international
notableFor popularizing hip hop–influenced streetwear in mainstream American culture
productType accessories
casual clothing
footwear
streetwear
segment mid-range fashion market
soldAt department stores
specialty boutiques
urban fashion retailers
style hip hop fashion
street style
targetMarket urban youth

Referenced by (2)

Full triples — surface form annotated when it differs from this entity's canonical label.

Russell Simmons founded Phat Farm
Rocawear competitor Phat Farm