Be Moved
E41421
"Be Moved" is Sony's inspirational corporate slogan emphasizing emotional engagement and innovation in its products and experiences.
Statements (43)
| Predicate | Object |
|---|---|
| instanceOf |
advertising slogan
ⓘ
brand tagline ⓘ corporate slogan ⓘ |
| appliesTo |
Sony electronics products
ⓘ
Sony entertainment content ⓘ PlayStation Network ⓘ
surface form:
Sony services
|
| associatedWith |
Sony
ⓘ
surface form:
Sony brand identity
Sony ⓘ
surface form:
Sony corporate communications
Sony marketing campaigns ⓘ |
| brandMessage |
experiences beyond specifications
ⓘ
technology that moves people emotionally ⓘ |
| communicates |
Sony commitment to creativity
ⓘ
Sony commitment to entertainment experiences ⓘ Sony commitment to innovation ⓘ |
| companyHeadquartersCountry | Japan ⓘ |
| emphasizes |
connection between people and technology
ⓘ
emotional storytelling ⓘ immersive experiences ⓘ |
| focusesOn |
emotional impact of technology
ⓘ
human-centered design ⓘ |
| industry |
consumer electronics
ⓘ
entertainment ⓘ |
| language | English ⓘ |
| medium |
online advertising
ⓘ
outdoor advertising ⓘ print advertising ⓘ television commercials ⓘ |
| owner |
Sony
ⓘ
surface form:
Sony Corporation
|
| purpose |
differentiate Sony products
ⓘ
express Sony brand values ⓘ inspire customers ⓘ |
| relatedConcept |
Sony
ⓘ
surface form:
Sony make.believe
|
| sloganOf | Sony ⓘ |
| targetAudience |
Sony customers
ⓘ
global consumers ⓘ |
| theme |
emotional engagement
ⓘ
innovation ⓘ user experience ⓘ |
| usedBy |
Sony
ⓘ
surface form:
Sony Corporation
|
| usedIn |
brand videos
ⓘ
corporate presentations ⓘ global advertising ⓘ product launch events ⓘ |